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	<title>Assessa</title>
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	<link>https://assessa.com.br/en/</link>
	<description>BRAZILIAN COMPANY specialized in the development and production of highly effective bioactive ingredients for the cosmetic industry.</description>
	<lastBuildDate>Tue, 14 Apr 2026 03:20:15 +0000</lastBuildDate>
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	<url>https://assessa.com.br/wp-content/uploads/cropped-Assessa_favicon_45-32x32.png</url>
	<title>Assessa</title>
	<link>https://assessa.com.br/en/</link>
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		<title>Manjar</title>
		<link>https://assessa.com.br/en/manjar/</link>
		
		<dc:creator><![CDATA[coningham]]></dc:creator>
		<pubDate>Tue, 14 Apr 2026 03:19:24 +0000</pubDate>
				<category><![CDATA[Antiaging]]></category>
		<category><![CDATA[Hydration (skin)]]></category>
		<category><![CDATA[Protection (skin)]]></category>
		<category><![CDATA[Skin Care]]></category>
		<guid isPermaLink="false">https://assessa.com.br/?p=12806</guid>

					<description><![CDATA[<p>The biological architect for resilient skin</p>
<p>O post <a href="https://assessa.com.br/en/manjar/">Manjar</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="360" height="360" src="https://assessa.com.br/wp-content/uploads/Manjar_feat-img-360x360.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" fetchpriority="high" /></p>
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	<h1>A Climate Responsive Active</h1>
<p>The market is saturated with moisturizers that stop working at the first sign of intense heat or cold. MANJAR is the evolution: a Climate-Response Active that trains your skin to thrive. By shifting from passive surface hydration to permanent biological resilience, it ensures your skin remains constant in an inconstant world.</p>
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<div style="height: 25px;" class="divider"></div><a class="nectar-button small regular accent-color has-icon  regular-button"  role="button" style=""  href="https://assessa.com.br/wp-content/uploads/AssessaBoletimManjarNovoEnDG20260323.pdf" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Download the bulletin</span><i  class="fa fa-file-pdf-o"></i></a>
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	<h5>INCI NAME</h5>
<p>Aqua/Water, Prunus domestica Fruit Extract, Cocos nucifera Fruit Extract, Sodium Benzoate, Potassium Sorbate.</p>
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	<h2>The Problem<br />
<strong>The “Thermal Shock” Era</strong></h2>
<p>The world is witnessing record-breaking temperatures and drastic shifts in humidity. The UN describes this era as “Climate Collapse,” in which the skin is no longer just “dry” but is constantly subjected to environmental fatigue. This stress creates a <strong>“Thermal Shock”</strong> that destabilizes the skin through three primary failures: <strong>Environmental Fatigue, Barrier Vulnerability and Structural Collapse.</strong></p>
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<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/Manjar_graphs_en_1.png" alt="" /></div>
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	<h2>The Solution<br />
<strong>MANJAR</strong></h2>
<p>MANJAR is a bio-adaptive active ingredient designed to rebuild the skin’s structural architecture.</p>
<p>It is a fusion of <strong>Green Coconut Jelly (Endocarp)</strong>, rich in polysaccharides and essential amino acids, and <strong>Hydrolyzed Plum Pulp</strong>, densely packed with uronic acids, polyphenols, and fruit acids.</p>
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	<h2>Mechanism of Action<br />
<strong>Biological Architecture</strong></h2>
<p>The performance of MANJAR is powered by a biotechnological synergy between the nutrient-rich phyto-complexes of coconut jelly and plum.</p>
<p>MANJAR acts as a Biological Architect, targeting the two essential pillars of the skin barrier:</p>
<p><strong>Endogenous Rehydration (Filaggrin/NMF)</strong><br />
It “recharges” the skin’s internal water reservoirs by boosting the precursor of Natural Moisturizing Factors.</p>
<p><strong>Dynamic Irrigation (Aquaporin-3)</strong><br />
It optimizes water transport channels, ensuring a steady flow of hydration even during heat peaks.</p>
<p>While traditional sugar-based humectants serve only as maintenance moisturizers under normal conditions, Manjar is engineered for extreme environments, acting as an “Active Shield” with the intelligent capacity to trigger hydration precisely when environmental stress attempts to deplete it.</p>
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	<h2>Proven Performance &amp; Market Advantage In Vitro Tests</h2>
<p><strong>Hydration and skin barrier markers in Human Epidermal Keratinocytes</strong><br />
Molecular Gene Expression (RT-qPCR)</p>
<p>MANJAR was tested in human keratinocytes over 48 hours, confirming a significant increase in the expression of Aquaporin-3 and Filaggrin.</p>
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	<h3>Aquaporin-3 Expression</h3>
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	<p>MANJAR increases Aquaporin-3 expression by <strong>26.8%</strong>, enhancing the skin’s internal water transport system and promoting deep cellular hydration.</p>
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	<h3>Filaggrin Expression</h3>
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	<p>MANJAR increases Filaggrin expression by<strong> 52.2%</strong>, which strengthens epidermal cohesion and the production of Natural Moisturizing Factors (NMF).</p>
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	<h2>Preclinical Evaluation Under Extreme Environmental Stress</h2>
<p><b>Performance Validated Under Extreme Stress (40°C)</b></p>
<p>To evaluate the efficacy of SERUM SKIN MANJAR (3%) against environmental fatigue and chronic dehydration, human skin explants were exposed to extreme temperature fluctuations (42 ºC to 0 ºC) at low humidity (30 +/- 5 ºC) to simulate extreme stress. The samples were separated into three groups: a control group, a group treated with a serum containing 3% MANJAR, and a group treated with a serum without active ingredient (Placebo).</p>
<h2>Quantification</h2>
<p>Post-stress analysis utilized immunofluorescence labeling to quantify the expression of Filaggrin and Aquaporin-3.</p>
<h3>Filaggrin Quantification</h3>
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	<p>Treatment with Serum MANJAR 3% resulted in a <strong>144.8%</strong> increase in <strong>Filaggrin</strong> compared with the Control group exposed to the environmental stress, and a <strong>61.3 %</strong> increase compared to the Placebo.</p>
<h3>Aquaporin-3 Quantification</h3>
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	<p>The environmental stress triggered a significant <strong>65.8%</strong> increase in <strong>Aquaporin-3</strong> expression, identifying a natural adaptive response. Treatment with Serum MANJAR 3% maintained these elevated levels, supporting the skin’s mechanism to optimize water transport under stress.</p>
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	<blockquote><p>
MANJAR is a sustainable active that aligns with CLEAN BEAUTY and ESG global standards.
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	<h2>Technology &amp; Circularity<br />
<strong>The Upcycling Revolution</strong></h2>
<p>MANJAR primary raw material — the nutrient-dense green coconut gelatinous pulp — is recovered through an advanced upcycling process from the coconut water industry. What was once discarded as industrial waste is transformed into a high-performance, bioactive material, significantly reducing environmental impact.</p>
<p>We transform potential waste into an intelligent, sustainable, scientifically advanced bio- adaptive shield for the skin exposome.</p>
<p>Unlike many indutry-standard humectants obtained through a chemical processing and synthetic solvents, MANJAR is produced using ASSESSA’s exclusive bio-extraction process, which ensures optimal extraction conditions that preserve the full integrity of phytonutrients as found in nature and guarantees a 99,55% Natural Origin Index.</p>
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	<h2>MANJAR Claims</h2>
<ol>
<li><strong>Climate-Adaptive Shield</strong><br />
High-performance defense that evolves with your environment</li>
<li><strong>Thermal Shock Defense</strong><br />
Helps skin adaptation to extreme temperature and humidity changes</li>
<li><strong>144% NMF Power Boost</strong><br />
Proven to nearly triple the skin’s natural hydration capacity</li>
<li><strong>Environmental Resilience</strong><br />
Boosts skin resilience against environmental stress</li>
<li><strong>Strengthens Skin Integrity</strong><br />
Improves hydration, even under environmental stress.</li>
<li><strong>Endogenous Water Retention</strong><br />
Increases skin’s internal water retention and cellular hydration.</li>
</ol>
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<p>O post <a href="https://assessa.com.br/en/manjar/">Manjar</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
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		<title>Frulix Acerola Haircare</title>
		<link>https://assessa.com.br/en/frulix-acerola-haircare/</link>
		
		<dc:creator><![CDATA[coningham]]></dc:creator>
		<pubDate>Sun, 21 Sep 2025 21:38:04 +0000</pubDate>
				<category><![CDATA[Hair Care]]></category>
		<category><![CDATA[Liquid Fruits]]></category>
		<category><![CDATA[Cosmos Approved]]></category>
		<guid isPermaLink="false">https://assessa.com.br/?p=12727</guid>

					<description><![CDATA[<p><img class="tag-produtos" src="https://assessa.com.br/wp-content/uploads/Ecocert-stamp.svg" /></a></p>
<p>O post <a href="https://assessa.com.br/en/frulix-acerola-haircare/">Frulix Acerola Haircare</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="360" height="360" src="https://assessa.com.br/wp-content/uploads/frulix-acerola-feat-img-hair-360x360.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" /></p>
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	<h1>Frulix Acerola</h1>
<p>FRULIX ACEROLA is obtained through an exclusive biotechnological process that mimics the natural ripening of the fruit. Using the fruits’ native enzymes ASSESSA transforms its pulp into a crystalline liquid with all the active ingredients of the fruit, in concentrations equivalent to those found in nature.</p>
<p><strong>Produced without the addition of solvents.</strong></p>
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<div style="height: 25px;" class="divider"></div><a class="nectar-button small regular accent-color has-icon  regular-button"  role="button" style=""  href="https://assessa.com.br/wp-content/uploads/AssessaBoletimFrulixAcerolaHairEn.pdf" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Download the bulletin</span><i  class="fa fa-file-pdf-o"></i></a>
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	<h5>Benefits</h5>
<a href="https://assessa.com.br/en/cat/hair-care-en/" title="View all posts in Hair Care" target="_self">Hair Care</a>, <a href="https://assessa.com.br/en/cat/liquid-fruits/" title="View all posts in Liquid Fruits" target="_self">Liquid Fruits</a>
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	<h5>INCI NAME</h5>
<p>Malpighia Glabra (Acerola) Fruit Extract, Sodium Benzoate and Potassium Sorbate</p>
</div>




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	<a href="https://assessa.com.br/en/tag/cosmos-approved/" title="View Cosmos Approved"  target="_self"><img class="tag-boletim" src="https://assessa.com.br/wp-content/uploads/Ecocert-stamp.svg" /></a>
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	<h2>Hair Strength</h2>
<p>Hair breakage, unlike hair loss, refers to damage along the hair shaft caused by a weakened inner cortex and cuticle. This weakening makes the hair susceptible to mid-shaft fractures, resulting in decreased density, strength, and structural integrity.</p>
<h3><strong>Strength Test</strong></h3>
<p>Hair strands treated with FRULIX ACEROLA demonstrated a significant increase in mechanical strength compared to the placebo and the benchmark group in all hair types tested.</p>
<p><strong>1.</strong> Increase in hair strength with Frulix Acerola compared to the benchmark</p>
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	<p><strong>2.</strong> Increase in hair strength with Frulix Acerola compared to the placebo</p>
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	<h2>Acerola<br />
<strong>Super fruit with minerals, vitamins, proteins and polyphenols</strong></h2>
<h3><strong>Vitamins*</strong></h3>

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	<td class="column-1">Niacinamide</td><td class="column-2">1690.0</td>
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	<td class="column-1">Niacin (B3)</td><td class="column-2">478.0</td>
</tr>
<tr class="row-4">
	<td class="column-1">Thiamine (B1)</td><td class="column-2">2.95</td>
</tr>
<tr class="row-5">
	<td class="column-1">Pyridoxine (B6)</td><td class="column-2">0.74</td>
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	<td class="column-1">Folic Acid</td><td class="column-2">2.51</td>
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<p>*Tested after 4 months from manufacturing.</p>
<p>FRULIX ACEROLA also contains other valuable compounds, such as L-proline, betaine, L-asparagine, cyanidin, rutine, isorhamnetin, quercetin, naringenin, and luteolin.</p>
<h2>Benefits</h2>
<ul>
<li>Makes hair 35% stronger</li>
<li>50% more nourishing</li>
<li>Anti-breakage effect</li>
<li>Strengthens hair fibers</li>
<li>Complex B Vitamin boost</li>
</ul>
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	<blockquote><p>
As a more concentrated product, FRULIX ACEROLA can be used in smaller concentrations than those normally used when making formulas with conventional extracts.
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	<h2><strong>Niacinamide<br />
</strong>FRULIX ACEROLA<strong> Key Bioactive Component<br />
</strong></h2>
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	<h2>Fluorescence Microscopy Test</h2>
<p>Fluorescence test results show that FRULIX ACEROLA penetrates deep into the hair shaft, filling in damaged spots. <strong>The significant drop in fluorescence intensity proves that the product is working to make hair healthier, more nourished, and much less likely to break.</strong></p>
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	<h3>Usage Levels</h3>
<p>FRULIX ACEROLA is compatible with the majority of ingredients used in cosmetic formulations for the treatment of hair and skin and may be incorporated cold, directly into the aqueous phase of the formulas, in accordance with the suggestions of the table below. It is stable at temperatures up to 90ºC, in pH conditions from 4.00 to 11.00.</p>
<p>&nbsp;</p>

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	<td class="column-1">Leave on</td><td class="column-2">1.0 to 3.0</td>
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	<h1>Frulix exclusive process</h1>
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	<h3>1. <strong>The Technology</strong></h3>
<p>FRULIX is obtained through an exclusive biotechnological process that mimics the natural ripening of the fruit. Using the native enzymes that change the texture of the fruit during its ripening, it is possible to transform its pulp into a crystalline liquid.</p>
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	<h3>2. <strong>Production of enzymes</strong></h3>
<p>The fruits are harvested, washed and processed into a paste. The slurry is inoculated with microorganisms and the semi-solid mass is placed to ferment. The mixture is separated and the enzymes are removed from the wort.</p>
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	<h3>3. <strong>Processing the fruits</strong></h3>
<p>The fruits are harvested, washed and processed into the pulp. Seeds and bark are discarded. The pulp is inoculated with the Frulix Enzymes. The residues (fibers, solids) are removed and FRULIX is obtained. The product is stabilized and preserved.</p>
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	<h3>4. <strong>Frulix</strong></h3>
<p>The clear liquid from the separation step receives preservatives, mixture and filling.</p>
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<p>O post <a href="https://assessa.com.br/en/frulix-acerola-haircare/">Frulix Acerola Haircare</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></content:encoded>
					
		
		
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		<item>
		<title>Frulix Acerola Skincare</title>
		<link>https://assessa.com.br/en/frulix-acerola-skincare/</link>
		
		<dc:creator><![CDATA[coningham]]></dc:creator>
		<pubDate>Sun, 21 Sep 2025 20:48:56 +0000</pubDate>
				<category><![CDATA[Liquid Fruits]]></category>
		<category><![CDATA[Skin Care]]></category>
		<category><![CDATA[Cosmos Approved]]></category>
		<guid isPermaLink="false">https://assessa.com.br/?p=12673</guid>

					<description><![CDATA[<p><img class="tag-produtos" src="https://assessa.com.br/wp-content/uploads/Ecocert-stamp.svg" /></a></p>
<p>O post <a href="https://assessa.com.br/en/frulix-acerola-skincare/">Frulix Acerola Skincare</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="360" height="360" src="https://assessa.com.br/wp-content/uploads/frulix-acerola-feat-img-1-360x360.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" /></p>
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	<h1>Frulix Acerola</h1>
<p>FRULIX ACEROLA is obtained through an exclusive biotechnological process that mimics the natural ripening of the fruit. Using the fruits’ native enzymes ASSESSA transforms its pulp into a crystalline liquid with all the active ingredients of the fruit, in concentrations equivalent to those found in nature.</p>
<p><strong>Produced without the addition of solvents.</strong></p>
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<div style="height: 25px;" class="divider"></div><a class="nectar-button small regular accent-color has-icon  regular-button"  role="button" style=""  href="https://assessa.com.br/wp-content/uploads/AssessaBoletimFrulixAcerolaSkinEn2.pdf" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Download the bulletin</span><i  class="fa fa-file-pdf-o"></i></a>
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	<h5>Benefits</h5>
<a href="https://assessa.com.br/en/cat/liquid-fruits/" title="View all posts in Liquid Fruits" target="_self">Liquid Fruits</a>, <a href="https://assessa.com.br/en/cat/skin-care-en/" title="View all posts in Skin Care" target="_self">Skin Care</a>
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	<h5>INCI NAME</h5>
<p>Malpighia Glabra (Acerola) Fruit Extract, Sodium Benzoate and Potassium Sorbate</p>
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	<a href="https://assessa.com.br/en/tag/cosmos-approved/" title="View Cosmos Approved"  target="_self"><img class="tag-boletim" src="https://assessa.com.br/wp-content/uploads/Ecocert-stamp.svg" /></a>
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	<h2>Acerola<br />
<strong>100 times more vitamin C than orange or lemon</strong></h2>
<p>Acerola, also known as “Barbados Cherry”, is a tropical fruit native to the Antilles Islands and to the north of South America and is currently cultivated in various areas around the world, including Brazil. Its cultivation was introduced to Brazil in the middle of the 1950s, with fruits brought from Puerto Rico.</p>
<p>The plant belongs to the Malpighiaceae family and is a bush or shrub of 2.5 m in height with a dense crown formed of small (2-8 cm) shiny dark green leaves. lts flowers range in color from pink to violet. The fruit is a drupe with a smooth surface and is divided into three segments. Its size varies from 3 to 6 cm in diameter. The external coloration varies from orange to dark red, when ripe.</p>
<p>The pulp is fleshy, succulent and orange-colored. Acerola achieved its current status through the discovery of its high levels of vitamin C – 100 times greater than those of oranges and lemons, 20 times greater than guavas and 10 times greater than cashew fruits or mulberries.</p>
<p>As well as the high levels of vitamin C, which established acerola’s fame, it also contains vitamins A, B1 and B2 in appreciable quantities, and is rich in calcium, iron and phosphorous.</p>
<p>Acerola is recommended to treat colds, flu, liver dysfunctions, pulmonary tuberculosis, diabetes and cicatrizing problems.</p>
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	<h2>Composition</h2>
<h3><strong>Proteins (mg/L)</strong></h3>

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<h3><strong>Minerals</strong></h3>

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	<td class="column-1">Na</td><td class="column-2">206.68</td>
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	<td class="column-1">K</td><td class="column-2">1136.75</td>
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	<td class="column-1">Ca</td><td class="column-2">73.28</td>
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	<td class="column-1">Mg</td><td class="column-2">140.92</td>
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	<td class="column-1">Mn</td><td class="column-2">0.94</td>
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	<td class="column-1">Cu</td><td class="column-2">2.82</td>
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	<td class="column-1">Zn</td><td class="column-2">1.88</td>
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	<td class="column-1">Fe</td><td class="column-2">10.33</td>
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<h3><strong>Vitamins*</strong></h3>

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	<td class="column-1">Thiamine (B1) </td><td class="column-2">2.95</td>
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	<td class="column-1">Pyridoxine(B6) </td><td class="column-2">0.74</td>
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<p>*Tested after 4 months from manufacturing.</p>
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	<blockquote><p>
As a more concetrated product, FRULIX ACEROLA can be used in smaller concentrations than those normally used when making formulas with conventional extracts.
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	<h2>Skin Cells Stimulation</h2>
<p>Cultures of human Keratinocytes and Fibroblasts were incubated in an appropriate medium for 48 hours, in the presence of FRULIX ACEROLA. The results shown in the figures below demonstrate that FRULIX ACEROLA stimulates the metabolism of skin cells.</p>
<h3><strong>Stimulation of Fibroblasts</strong></h3>
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	<h3><strong>Stimulation of Keratinocytes</strong></h3>
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	<h2>Stimulation of Collagen Production</h2>
<p>Fibroblast human cells were incubated in supplemented RPMI medium and the viability of the cells was evaluated using the MTT method. The cultivated cells were then incubated in multiwell microplates containing IgG, in a serum albumin medium for 24 hours. The collagen produced was measured through an ELISA reader adjusted to 405 nm. The results shown below demonstrate that FRULIX ACEROLA stimulates the production of type I Collagen.</p>
<h3><strong>Stimulation of Collagen I Production<br />
</strong></h3>
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<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/frulix-acerola-collagen.svg" alt="" /></div>
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	<h3>Antioxidant Activity</h3>
<p>The antioxidant activity of FRULIX ACEROLA was evaluated using the DPPH (2,2-difenilpicryl-hidrazyl) method. The “efficient concentration” or EC50 value is defined as the concentration of substrate that causes 50% loss of the DPPH activity. The EC50 value of FRULIX ACEROLA was found to be 33.8 µg/ml.</p>
<h3>Functions</h3>
<p>The vitamins, proteins and bioflavonoids present in FRULIX ACEROLA contribute to the improvement of the elasticity of the skin, and have antioxidant and dermoprotecting activity. FRULIX ACEROLA is also recommended for formulations of hair-care products such as shampoos and conditioners for its protective and nutritive qualities.</p>
<h3>Usage Levels</h3>
<p>FRULIX ACEROLA is compatible with the majority of ingredients used in cosmetic formulations for the treatment of skin and hair and may be incorporated cold, directly into the aqueous phase of the formulas, in accordance with the suggestions of the table below. It is stable at temperatures up to 90ºC, in pH conditions from 4.00 to 11.00.</p>
<p>&nbsp;</p>

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	<td class="column-1">Moisturizing cream</td><td class="column-2">0.3 to 0.8</td>
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	<td class="column-1">Nutritive lotion</td><td class="column-2">0.2 to 0.6</td>
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	<td class="column-1">Calming lotion</td><td class="column-2">0.2 to 0.6</td>
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	<td class="column-1">Nutritive cream</td><td class="column-2">0.5 to 1.0</td>
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	<h1>Frulix exclusive process</h1>
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	<h3>1. <strong>The Technology</strong></h3>
<p>FRULIX is obtained through an exclusive biotechnological process that mimics the natural ripening of the fruit. Using the native enzymes that change the texture of the fruit during its ripening, it is possible to transform its pulp into a crystalline liquid.</p>
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	<h3>2. <strong>Production of enzymes</strong></h3>
<p>The fruits are harvested, washed and processed into a paste. The slurry is inoculated with microorganisms and the semi-solid mass is placed to ferment. The mixture is separated and the enzymes are removed from the wort.</p>
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	<h3>3. <strong>Processing the fruits</strong></h3>
<p>The fruits are harvested, washed and processed into the pulp. Seeds and bark are discarded. The pulp is inoculated with the Frulix Enzymes. The residues (fibers, solids) are removed and FRULIX is obtained. The product is stabilized and preserved.</p>
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	<h3>4. <strong>Frulix</strong></h3>
<p>The clear liquid from the separation step receives preservatives, mixture and filling.</p>
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<p>O post <a href="https://assessa.com.br/en/frulix-acerola-skincare/">Frulix Acerola Skincare</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>QUIDITAT NWP</title>
		<link>https://assessa.com.br/en/quiditat-nwp/</link>
		
		<dc:creator><![CDATA[coningham]]></dc:creator>
		<pubDate>Tue, 17 Jun 2025 00:00:50 +0000</pubDate>
				<category><![CDATA[Anti-inflammatory]]></category>
		<category><![CDATA[Cell renewal]]></category>
		<category><![CDATA[Hydration (skin)]]></category>
		<category><![CDATA[Protection (skin)]]></category>
		<category><![CDATA[Reduction of erythema]]></category>
		<category><![CDATA[Soothing]]></category>
		<category><![CDATA[Spots reduction]]></category>
		<guid isPermaLink="false">http://assessa.com.br/?p=594</guid>

					<description><![CDATA[<p>Exposome skin protection</p>
<p>O post <a href="https://assessa.com.br/en/quiditat-nwp/">QUIDITAT NWP</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="360" height="360" src="https://assessa.com.br/wp-content/uploads/quiditat-nwp-feat-img-1-360x360.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" /></p>
		<div id="fws_69e49bdeaf93d"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section bulletin-header"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
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				<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation plugin-img" data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/QuiditatNWP-header-en.jpg" alt="" /></div>
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		<div id="fws_69e49bdeb10ed"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color"  style="padding-top: 25px; padding-bottom: 50px; --row-bg-color: #fffaf2;"><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #fffaf2; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
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	<h1>QUIDITAT NWP</h1>
<p>Offers broad anti-inflammatory activity and protective action against air pollution (PAH) and smoke. It is a high-performance ingredient composed of active cucumber biomolecules, enhanced by synergy with a polymeric network of marine algae polysaccharides.</p>
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<div style="height: 25px;" class="divider"></div><a class="nectar-button small regular accent-color has-icon  regular-button"  role="button" style=""  href="https://assessa.com.br/wp-content/uploads/AssessaBoletimQuiditatNWPEn202507.pdf" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Download the bulletin</span><i  class="fa fa-file-pdf-o"></i></a><a class="nectar-button small regular accent-color has-icon  regular-button"  role="button" style=""  href="https://assessa.com.br/en/pets/" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Assessa Pets</span><i  class="fa fa-paw"></i></a>
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	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<div class="wpb_text_column wpb_content_element  post-categories" >
	<h5>Benefits</h5>
<a href="https://assessa.com.br/en/cat/skin-care-en/anti-inflammatory/" title="View all posts in Anti-inflammatory" target="_self">Anti-inflammatory</a>, <a href="https://assessa.com.br/en/cat/skin-care-en/cell-renewal/" title="View all posts in Cell renewal" target="_self">Cell renewal</a>, <a href="https://assessa.com.br/en/cat/skin-care-en/hydration-skin/" title="View all posts in Hydration (skin)" target="_self">Hydration (skin)</a>, <a href="https://assessa.com.br/en/cat/skin-care-en/protection-skin/" title="View all posts in Protection (skin)" target="_self">Protection (skin)</a>, <a href="https://assessa.com.br/en/cat/skin-care-en/reduction-of-erythema/" title="View all posts in Reduction of erythema" target="_self">Reduction of erythema</a>, <a href="https://assessa.com.br/en/cat/skin-care-en/soothing/" title="View all posts in Soothing" target="_self">Soothing</a>, <a href="https://assessa.com.br/en/cat/skin-care-en/spots-reduction/" title="View all posts in Spots reduction" target="_self">Spots reduction</a>
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<div class="wpb_text_column wpb_content_element " >
	<h5>INCI NAME</h5>
<p><strong>QUIDITAT NWP<br />
</strong>Cucumis Sativus (Cucumber) Fruit Extract, Hypnea Musciformis Extract, Gelidiella Acerosa Extract, Sodium Benzoate and Potassium Sorbate.</p>
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<div class="wpb_text_column wpb_content_element  post-certification" >
	
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		<div id="fws_69e49bdeb3905"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color"  style="padding-top: 25px; padding-bottom: 50px; --row-bg-color: #efece3;"><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #efece3; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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	<h2>Exposome <strong>and skin health</strong></h2>
<p>The aging exposome, comprising environmental factors like solar radiation, pollution (e.g. PAHs) and lifestyle, significantly impacts skin health, driving premature aging.</p>
<p>These factors induce damage through oxidative stress and inflammation, leading to structural degradation of the skin. This compromises the skin barrier, emphasizing the need to mitigate harm for overall cutaneous health.</p>
<p>Natural ingredients such as cucumber, with its antioxidant and soothing properties, and Hypnea musciformis , a source of beneficial sulfated polysaccharides, combat skin issues related to environmental stressors.</p>
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	<h3>Cucumber<br />
<strong>ASSESSA technology enhanced components</strong></h3>
<p>Cucumber (Cucumis sativus), historically used in ancient skincare and still applied topically today, benefits the skin due to its composition. Its high water content provides hydration, while antioxidants and anti-inflammatory compounds help neutralize oxidative stress, soothe irritation, and support skin barrier function.</p>
<p>These properties contribute to its traditional use for hydrating and calming compromised skin. On the other hand, industrial products based on cucumber extracts do not have the same beneﬁts. The conventional processes cannot extract the bioactive molecules of cucumber, thus nullifying benefits. Aware of this challenge, ASSESSA scientists developed a unique technology to extract and enhance the activity of all valuable components of the cucumber.</p>
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		<div id="fws_69e49bdeb4207"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color"  style="padding-top: 25px; padding-bottom: 50px; --row-bg-color: #efece3;"><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #efece3; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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	<h2>Anti-inflammatory activity</h2>
<p><em>(In vitro tests)</em></p>
<h3><strong>Protection of keratinocytes</strong></h3>
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<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/QuiditatNWP-en-1.svg" alt="" /></div>
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	<p>QUIDITAT NWP is efficient in the protection of cells exposed by surfactants.</p>
<h4><strong>PGE release in keratinocytes irradiadet by UV</strong></h4>
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<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/QuiditatNWP-en-2.svg" alt="" /></div>
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	<p>QUIDITAT NWP reduces inflammation caused by UV radiation, and the release of PGE by 90% in cultures of keratinocytes submitted to irradiation with UVB. It is more efficient than Beta-glucan and Echinacea extract as an anti-inflammatory ingredient.</p>
<h4><strong>PGE release in skin cells treated with acids</strong></h4>
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<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/QuiditatNWP-en-3.svg" alt="" /></div>
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	<p>Quiditat NWP can reduce the release of prosta-glandin E by 88% when phenol is applied and by 83% when is applied salicilic acid to a culture of human keratinocytes.</p>
<h4><strong>A release of inflammatory mediators in skin cells treated with surfactants</strong></h4>
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<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/QuiditatNWP-en-4.svg" alt="" /></div>
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	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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	<h2>Preclinical evaluation</h2>
<p><em>(Ex-vivo tests)</em></p>
<p><span style="margin-top: 20px; font-size: 18px; display: block;"><strong>TNF-α QUANTIFICATION</strong></span></p>
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<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/QuiditatNWP-en-5b.svg" alt="" /></div>
<div class="wpb_text_column wpb_content_element " >
	<p>Exposure to the pollution stress promoted an increase of 22.04% in TNF-α synthesis, compared to basal control. The evaluated product with QUIDITAT NWP 2% showed a protective effect, <strong>reducing TNF-α production by 19,20%</strong> respectively, compared to the pollution group and <strong>14.94% lower</strong> than its placebo.</p>
<h3><strong>AhR quantification</strong></h3>
<p>AhR QUANTIFICAtion AhR (Aryl hydrocarbon Receptors), found in all skin cells, is crucial for skin health and immunity, acting as a sensor that triggers skin responses to various internal and external molecules, especially pollution and light exposure. Reducing the expression of AhRs is directly related to the protection os the skin from pollutants.</p>
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<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/QuiditatNWP-en-6.svg" alt="" /></div>
<div class="wpb_text_column wpb_content_element " >
	<p>Exposure to the pollution stress promoted an increase of 66.27% in AhR synthesis, compared to control. QUIDITAT NWP 2% <strong>reduces the expression of AhR receptors by 44.44%</strong> compared to the control group and <strong>40.00% compared to the placebo group</strong>.</p>
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	<h2>Claims</h2>
<ul>
<li>Exposome shield</li>
<li>Anti-Pollution/Urban Pollution</li>
<li>Reduces smoke-induced inflammation response</li>
<li>Reduces pollution-induced skin damage</li>
<li>Powerful soothing effect against physical and chemical aggressors on the skin</li>
</ul>
<h2><strong>Usage levels</strong></h2>

<table id="tablepress-60" class="tablepress tablepress-id-60">
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	<td class="column-1"><strong>PRODUCT</strong></td><td class="column-2"><strong>%</strong></td>
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	<td class="column-1">Cream (eyes area)</td><td class="column-2">2 to 4</td>
</tr>
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	<td class="column-1">Cream (sensitive)</td><td class="column-2">3 to 6</td>
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	<td class="column-1">After sun</td><td class="column-2">2 to 5</td>
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<p>O post <a href="https://assessa.com.br/en/quiditat-nwp/">QUIDITAT NWP</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
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		<title>NEOBERRY</title>
		<link>https://assessa.com.br/en/neoberry/</link>
		
		<dc:creator><![CDATA[coningham]]></dc:creator>
		<pubDate>Sun, 06 Apr 2025 18:54:10 +0000</pubDate>
				<category><![CDATA[Anti-glycation]]></category>
		<category><![CDATA[Antiaging]]></category>
		<category><![CDATA[Elasticity]]></category>
		<category><![CDATA[Firmness]]></category>
		<category><![CDATA[Stimulation (collagen production)]]></category>
		<guid isPermaLink="false">https://assessa.com.br/?p=12478</guid>

					<description><![CDATA[<p>Prevents and reverses glication</p>
<p>O post <a href="https://assessa.com.br/en/neoberry/">NEOBERRY</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="360" height="360" src="https://assessa.com.br/wp-content/uploads/Neoberry-feat-img-360x360.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" /></p>
		<div id="fws_69e49bdec0cbf"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section bulletin-header"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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				<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation plugin-img" data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/Neoberry-header-en.jpg" alt="" /></div>
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		<div id="fws_69e49bdec4b5e"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color"  style="padding-top: 25px; padding-bottom: 50px; --row-bg-color: #fffaf2;"><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #fffaf2; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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	<h1>NEOBERRY</h1>
<p>NEOBERRY is a potent anti-glycation ingredient derived from a carefully selected blend of strawberries, blueberries, blackberries, and raspberries, with an excellent anti-aging activity. Through a specialized two-step biotechnological process, the key bioactive polyphenols and glycides are concentrated and protected. Our proprietary <strong>Active Encapsulation</strong> technology guarantees optimal stability and delivery for maximum efficacy.</p>
<p>NEOBERRY is obtained through an exclusive biotechnological process, without the addition of solvents.</p>
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<div style="height: 25px;" class="divider"></div><a class="nectar-button small regular accent-color has-icon  regular-button"  role="button" style=""  href="https://assessa.com.br/wp-content/uploads/AssessaBoletimNeoberryEn_202504.pdf" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Download the bulletin</span><i  class="fa fa-file-pdf-o"></i></a>
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		<div class="vc_column-inner" >
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<div class="wpb_text_column wpb_content_element  post-categories" >
	<h5>Benefits</h5>
<a href="https://assessa.com.br/en/cat/skin-care-en/anti-glycation/" title="View all posts in Anti-glycation" target="_self">Anti-glycation</a>, <a href="https://assessa.com.br/en/cat/skin-care-en/antiaging-en/" title="View all posts in Antiaging" target="_self">Antiaging</a>, <a href="https://assessa.com.br/en/cat/skin-care-en/elasticity/" title="View all posts in Elasticity" target="_self">Elasticity</a>, <a href="https://assessa.com.br/en/cat/skin-care-en/firmness/" title="View all posts in Firmness" target="_self">Firmness</a>, <a href="https://assessa.com.br/en/cat/skin-care-en/stimulation-collagen-production/" title="View all posts in Stimulation (collagen production)" target="_self">Stimulation (collagen production)</a>
</div>




<div class="wpb_text_column wpb_content_element " >
	<h5>INCI NAME</h5>
<p>Acacia Senegal Gum, Vaccinium Myrtillus Fruit Extract, Fragaria Vesca Fruit Extract, Morus Nigra Fruit Extract and Rubus Idaeus Fruit Extract.</p>
</div>




<div class="wpb_text_column wpb_content_element  post-certification" >
	
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	<blockquote><p>
NEOBERRY is preservative-free and scientifically proven to prevent glycation in skin. NEOBERRY also actively reverses early signs of glycation damage and stimulates Collagen I production, strengthening the skin’s extracellular matrix and promoting a youthful appearance.
</p></blockquote>
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	<h2>What is glycation?</h2>
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	<p>Glycation is a chemical reaction that occurs between sugars and proteins, resulting in irreversible damage to the structure and function of these proteins. When excess sugar molecules in the body bind to skin proteins, such as collagen and elastin, they form advanced glycation end products (AGEs).</p>
<p>AGEs damage proteins and contribute to various skin aging issues. Additionally, AGEs contribute to increased oxidative stress in the skin, causing cell damage and accelerating premature aging. <strong>Understanding the interplay between glycation and skin aging is fundamental in developing products to intervene in the process. </strong></p>
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	<h3><strong>Ageing &amp; glycated skin </strong></h3>
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	<h3><strong>1.</strong> Antiglycation Activity</h3>
<p><strong>Antiglycation activity </strong>(in vitro)</p>
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	<p>The glycation inhibitory activity of NEOBERRY was compared to L-Carnosine using fluorimetry. NEOBERRY at 0.1% is <strong>five times more effective</strong> than l-carnosine.</p>
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	<h3><strong>2.</strong> Antiglycation activity in human fibroblasts</h3>
<p><strong>Fibroblasts Polarity Index </strong>(in vitro)</p>
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	<p>The inhibitory effects of NEOBERRY and aminoguanidine (AG), a standard antiglycation agent, on methylglyoxal (MGO)-induced glycation were evaluated in human fibroblasts. Glycation levels were quantified using a cellular polarization index. NEOBERRY effectively reverses fibroblast glycation and demonstrates superior anti-glycation activity compared to aminoguanidine (AG).</p>
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	<h3><strong>3.</strong> Preclinical efficacy of NEOBERRY in preventing and reversing AGE formation in human skin</h3>
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	<p><strong>Carboxymethyl-lysine (CML) quantification</strong></p>
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	<p><strong>CML quantification </strong>(NEOBERRY x placebo)</p>
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	<h4>Prevention</h4>
<p>Human skin fragments were treated with an emulsion (cream skin) containing 0.2% NEOBERRY and a placebo formula (cream skin placebo) for two days. On the third day, the fragments were exposed to 20 J/cm2 of UV radiation and collected 24 hours after the UV radiation.</p>
<h4>Reversion</h4>
<p>Skin fragments were exposed to 20 J/cm2 of UV radiation on the first day, treated twice daily with the test formulas for two days, and collected 24 hours after the last treatment. Carboxymethyl-lysine (CML) was measured using an immunoenzymatic assay (ELISA). NEOBERRY prevents glycation in human skin and actively reverses early glycation damage. Skin explant studies revealed a <strong>28.47% reduction</strong> in Carboxymethyl Lysine (CML) with pre-treatment and a <strong>34.46% reduction</strong> with post-treatment, demonstrating its <strong>powerful deglycation capabilities</strong>.</p>
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	<h3><strong>4.</strong> Preclinical efficacy of NEOBERRY on collagen production in human skin</h3>
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	<p><strong>Quantification of collagen Type I </strong></p>
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	<p>Ex-vivo human skin fragments were exposed to 20 J/cm2 of UV radiation on the first day and subsequently treated twice a day with an emulsion (cream skin) containing 0.2% of NEOBERRY and a placebo formula (cream skin placebo) for two days and collected 24 hours after the last treatment.</p>
<p>Collagen type I was measured using an immunoenzymatic assay (ELISA). Treatment with <strong>NEOBERRY led to a 163.65% increase in collagen production</strong> compared to the UV exposed skin, underscoring its ability to reverse collagen degradation caused by UV exposure.</p>
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	<h2>CLAIMS</h2>
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<li>Prevents skin glycation</li>
<li>Reverses sugar-induced aging</li>
<li>Boost the skin’s natural collagen production</li>
<li>Reverts the generation of early glycated products</li>
<li>Superior performance compared to L-Carnosine and Aminoguanidine</li>
<li>Preservative-free, encapsulated and natural product</li>
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	<h2>Usage levels</h2>

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	<td class="column-1">Facial serum </td><td class="column-2">0.1 to 0.5</td>
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<p>O post <a href="https://assessa.com.br/en/neoberry/">NEOBERRY</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
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		<title>QUATTRO</title>
		<link>https://assessa.com.br/en/quattro/</link>
		
		<dc:creator><![CDATA[coningham]]></dc:creator>
		<pubDate>Sat, 09 Nov 2024 02:00:53 +0000</pubDate>
				<category><![CDATA[Anti frizz]]></category>
		<category><![CDATA[Combability]]></category>
		<category><![CDATA[Curl maintenance]]></category>
		<category><![CDATA[Gloss]]></category>
		<category><![CDATA[Hydration (hair)]]></category>
		<category><![CDATA[Repair]]></category>
		<category><![CDATA[Softness (hair)]]></category>
		<category><![CDATA[Styling]]></category>
		<guid isPermaLink="false">http://assessa.com.br/quattro/</guid>

					<description><![CDATA[<p>Solutions for curly and coily hair</p>
<p>O post <a href="https://assessa.com.br/en/quattro/">QUATTRO</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="360" height="360" src="https://assessa.com.br/wp-content/uploads/quattro-feat-img-1-360x360.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" /></p>
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	<h1>Quattro</h1>
<p><strong>QUATTRO</strong> detangles, replenishes hair mass, nourishes, moisturizes, softens, and protects hair against heat damage.</p>
<p>Curly and coily hair are characterized by <strong>a lack of alignment, increased volume,</strong> and <strong>difficulty combing</strong>. Curls and coils are also naturally more susceptible to tangles, damage, and breakage.</p>
<p><strong>QUATTRO</strong> is a <strong>vegetable emulsion</strong> made from <strong>plant-derived</strong> ingredients, rich in <strong>unsaturated fatty acids, vegetable proteins</strong> and <strong>polymers</strong> that form a protective film over the cuticle, deeply nourishing and conditioning the strands, improving detangling and preventing the formation of fairy knots. It is an <strong>active ingredient</strong> that meets the specific needs of <strong>type 3 and 4 hair,</strong> prioritizing the <strong>integrity</strong> and <strong>beauty</strong> of <strong>curly</strong> and <strong>coily hair.</strong></p>
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<div style="height: 25px;" class="divider"></div><a class="nectar-button small regular accent-color has-icon  regular-button"  role="button" style=""  href="https://assessa.com.br/wp-content/uploads/AssessaQuattroEn202411.pdf" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Download the bulletin</span><i  class="fa fa-file-pdf-o"></i></a><a class="nectar-button small regular accent-color has-icon  regular-button"  role="button" style=""  href="https://assessa.com.br/en/formulations/" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Formulations</span><i  class="fa fa-flask"></i></a>
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	<h5>Benefits</h5>
<a href="https://assessa.com.br/en/cat/hair-care-en/anti-frizz-en/" title="View all posts in Anti frizz" target="_self">Anti frizz</a>, <a href="https://assessa.com.br/en/cat/hair-care-en/combability/" title="View all posts in Combability" target="_self">Combability</a>, <a href="https://assessa.com.br/en/cat/hair-care-en/curl-maintenance/" title="View all posts in Curl maintenance" target="_self">Curl maintenance</a>, <a href="https://assessa.com.br/en/cat/hair-care-en/gloss/" title="View all posts in Gloss" target="_self">Gloss</a>, <a href="https://assessa.com.br/en/cat/hair-care-en/hydration-hair/" title="View all posts in Hydration (hair)" target="_self">Hydration (hair)</a>, <a href="https://assessa.com.br/en/cat/hair-care-en/repair/" title="View all posts in Repair" target="_self">Repair</a>, <a href="https://assessa.com.br/en/cat/hair-care-en/softness-hair/" title="View all posts in Softness (hair)" target="_self">Softness (hair)</a>, <a href="https://assessa.com.br/en/cat/hair-care-en/styling-en/" title="View all posts in Styling" target="_self">Styling</a>
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	<h5>INCI Name</h5>
<p>Salvia hispanica (Chia) Seed Extract, Cyamopsis tetragonoloba (Guar) Gum, Simmondsia chinensis (Jojoba) seed oil, Lecithin, Glyceryl Stearate, Squalane, Sodium Benzoate and Potassium Sorbate.</p>
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<p style="text-align: left;">Untangles and prevents fairy knots from forming.</p>
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	<h2><strong>Tests</strong> QUATTRO</h2>
<h3>1 <strong>Hydration and Thermal Protection by Calorimetry (DSC)</strong></h3>
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	<h5>Treated strands</h5>
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	<p>Two strands of type 3C – 4A hair were selected for the study. One strand was treated with placebo leave-on, while the other strand with leave-on containing 2% QUATTRO, and then subjected to heat-induced calorimetric analysis (DSC) to evaluate the thermal behavior of the hair.</p>
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	<h5>Water evaporation</h5>
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	<h4>Hair moisturizing</h4>
<p>Analysis of the thermograms (DSC) revealed the energy required for the evaporation of water and the denaturation of keratin in the hair. A <strong>7.5% increase in water evaporation energy</strong> was observed in hair treated with QUATTRO, demonstrating its <strong>ability to hydrate the hair</strong>, a crucial factor for hair health.</p>
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	<h5>Thermal protection</h5>
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	<h4>Thermal protection</h4>
<p>Furthermore, QUATTRO demonstrated greater thermal protection, evidenced by a <strong>14% increase in the energy required to denature the α-keratin</strong> of the strand treated with the active ingredient, compared to the hair treated with the placebo. These results mainly highlight the effectiveness of QUATTRO in moisturizing hair and protecting against heat-induced damage.</p>
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	<h3>2 <strong>Effectiveness in detangling wet coily hair</strong></h3>
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	<h5>Detangling wet coily hair (% energy reduction)</h5>
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	<p>The detangling of wet coily hair was measured before and after treatments using the Instron 23-2S equipment for testing.The results can be seen in the graph on the side. The QUATTRO leave-on (2%) <strong>improved the detangling of wet coily hair by 28%</strong> (1.4 times when compared to hair treated with placebo leave-on).</p>
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	<h3>3 <strong>Penetration into the hair fiber (nutrition) </strong></h3>
<p>The ability of QUATTRO to penetrate and nourish the hair fiber was evaluated by fluorescence microscopy. To do this, the strands were immersed in Rhodamine B, a fluorescent dye that binds to damaged areas of the hair. The intensity of fluorescence observed under the microscope indicates the degree of penetration of the product: <strong>the lower the fluorescence, the greater the penetration.</strong></p>
<h4>Microscopy</h4>
<p>Fluorescence microscopy images of representative cortical segments of the <strong>control</strong> (CTRL), <strong>QUATTRO</strong> 2% leave-on (T01), and <strong>placebo</strong> leave-on (T02) groups.</p>
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	<h5>Fluorescence intensity (average ± standard deviation)</h5>
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	<p>Hair samples subjected to treatment with QUATTRO (2%) showed LOWER fluorescence intensity than those of the control and placebo groups, indicating greater active ingredient penetration into the hair. The QUATTRO leave-on treatment (2%) showed better efficacy for the claims of “deep nutrition,” “fiber healing,” and “mass repla-cement” when compared to the CTRL and placebo groups.</p>
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	<h3>4 Hair softness through the Ring Compressibility Method</h3>
<p>The objective of this test was to evaluate the softness of hair fibers through the Ring Compressibility Method.</p>
<h4>Variation in softness</h4>
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	<p>The formula with QUATTRO improved hair softness by 34% and is 20% better than the placebo.</p>
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<h2>Upcycle</h2>
<p>Upcycling is a transformation process where byproducts and materials that would otherwise be discarded are brought to life as highquality, higher-value products. In creating QUATTRO, we used upcycling to develop an innovative technology that recovers valuable molecules from the waste from chia seed processing. The result? A unique product that contributes to a greener future.</p>
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	<h4>Main components</h4>
<h2><strong>A delicate balance</strong></h2>
<p>There is a careful balance in adding each component to obtain QUATTRO with the efficiency to recover and maintain the integrity and beauty of curly and coily hair.</p>
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	<h3>Chia</h3>
<p><em>Salvia hispanica </em></p>
<p>It is a rich source of omega-3 fatty acids, fiber, protein, antioxidants, and several essential minerals. The soluble fibers in chia, known as mucilage, form a protective film that seals moisture in the hair, providing intense hydration. By sealing the hair cuticles, the natural shine returns to the hair, leaving it more vibrant and healthy. Omega-3 fatty acid helps to strengthen the hair structure, making the strands more resistant to breakage. Proteins are essential for building and repairing hair strands, helping to rebuild the hair fiber, making it more resistant, and improving the tension/ deformation properties of the strands.</p>
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	<h3>Jojoba</h3>
<p><em>Simmondsia chinensis</em></p>
<p>Jojoba oil is one of the most versatile and beneficial vegetable oils for hair. Its molecular structure is very similar to the natural sebum produced by the scalp, which allows it to penetrate deep into the hair strands, providing deep and long-lasting hydration. Jojoba oil replenishes lipids and nutrients, balancing the structure and properties of the hair.</p>
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	<h3>Guar</h3>
<p><em>Cyamopsis tetragonolobus </em></p>
<p>Guar gum is a natural conditioning agent that helps moisturize, detangle, and soften hair. It forms a protective barrier around the strands, which retains moisture and prevents dryness. Its film-forming properties help provide an intense shine and silky touch.</p>
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<p>O post <a href="https://assessa.com.br/en/quattro/">QUATTRO</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
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		<title>FLORLIK HIBISCUS</title>
		<link>https://assessa.com.br/en/florlik-hibiscus/</link>
		
		<dc:creator><![CDATA[coningham]]></dc:creator>
		<pubDate>Tue, 05 Nov 2024 04:43:37 +0000</pubDate>
				<category><![CDATA[Alignment of hair cuticles]]></category>
		<category><![CDATA[Anti porosity action]]></category>
		<category><![CDATA[Gloss]]></category>
		<category><![CDATA[Hair acidifier]]></category>
		<guid isPermaLink="false">https://assessa.com.br/?p=12206</guid>

					<description><![CDATA[<p>Natural acidifier, lamellar technology</p>
<p>O post <a href="https://assessa.com.br/en/florlik-hibiscus/">FLORLIK HIBISCUS</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="360" height="360" src="https://assessa.com.br/wp-content/uploads/florlik-hibiscus-feat-img-360x360.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" /></p>
		<div id="fws_69e49bdef25bc"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color bulletin-header"  style="padding-top: 0px; padding-bottom: 0px; --row-bg-color: #fff7fa;"><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #fff7fa; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
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				<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation plugin-img" data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/florlik-hibiscus-header-en-2.jpg" alt="" /></div>
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		<div id="fws_69e49bdef2f46"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color"  style="padding-top: 25px; padding-bottom: 50px; --row-bg-color: #ffffff;"><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<div class="wpb_text_column wpb_content_element  green-title" >
	<h1>Florlik Hibiscus</h1>
<h2><strong>Why hair acidification is important?</strong></h2>
<p>Hair acidification is a treatment that aims to balance the hair’s pH, especially after chemical processes that raise pH, leaving the hair opaque, rough, and fragile.</p>
</div>



<div style="height: 25px;" class="divider"></div><a class="nectar-button small regular accent-color has-icon  regular-button"  role="button" style=""  href="https://assessa.com.br/wp-content/uploads/AssessaNovoBltHibiscusEn202603.pdf" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Download the bulletin</span><i  class="fa fa-file-pdf-o"></i></a>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<div class="wpb_text_column wpb_content_element  post-categories" >
	<h5>Benefits</h5>
<ul>
<li>Natural acidifier</li>
<li>Anti-porosity</li>
<li>Lamellar shine</li>
<li>Cuticles aligner</li>
</ul>
</div>




<div class="wpb_text_column wpb_content_element " >
	<h5>INCI NAME</h5>
<p>Hibiscus sabdariffa Flower Extract, 1,2-Hexanediol and Caprylyl Glycol</p>
</div>




<div class="wpb_text_column wpb_content_element  post-certification" >
	
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		<div id="fws_69e49bdef3dbe"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color"  style="padding-top: 25px; padding-bottom: 50px; --row-bg-color: #f7f7f7;"><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #f7f7f7; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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	<h2>Chemical &amp; hair health</h2>
<p>Chemical procedures such as dyeing, bleaching, or straightening damage the hair, leaving the cuticle open. In these cases, acidifiers are recommended to restore shine and a healthy appearance of the hair.</p>
</div>




<div class="wpb_text_column wpb_content_element " >
	<h3><strong>Understanding your hair and ph</strong></h3>
</div>



<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/florlik-hibiscus-en-1.svg" alt="" /></div>
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	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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	<h2>Florlik Hibiscus<br />
<strong>Mechanism of action</strong></h2>
</div>




<div class="wpb_text_column wpb_content_element " >
	<p>The hair cuticle comprises lamellar layers that, when misaligned, make the hair appear dull and rough. When organic acids permeate the strand, acidifying the hair’s pH, the cuticles contract and align, creating a flatter, more regular surface. This alignment of the lamellar layers reduces friction between the strands and improves the hair’s ability to reflect light, which results in a lamellar shine.</p>
<p>Hibiscus petals are rich in low molecular weight organic acids, which permeate the fiber and interact with inter-cuticular proteins, forming new hydrogen bonds that promote cohesion between the lamellae.</p>
</div>



<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/florlik-hibiscus-en-2.svg" alt="" /></div>
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	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<div class="wpb_text_column wpb_content_element " >
	<h3>Hibiscus sabdariffa</h3>
<p>Hibiscus sabdariffa, also known as roselle, is a hibiscus native to tropical Africa. It is widely cultivated in tropical and subtropical regions around the world, including parts of Asia, the Caribbean, and Central America.</p>
</div>




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		<div id="fws_69e49bdf01d69"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color"  style="padding-top: 25px; padding-bottom: 50px; --row-bg-color: #f1f1f1;"><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #f1f1f1; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<div class="wpb_text_column wpb_content_element " >
	<h2>Test 1</h2>
<h3><strong>Porosity (DSC)</strong></h3>
</div>



<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/florlik-hibiscus-en-3-porosity.svg" alt="" /></div>
<div class="wpb_text_column wpb_content_element " >
	<p><strong>Treatment</strong></p>
<ol>
<li>Benchmark Shampoo + Benchmark Conditioner + Benchmark Spray</li>
<li>Florlik Hibiscus 1% Shampoo + Florlik Hibiscus 1% Condicionador + Florlik Hibiscus 2% Spray.</li>
</ol>
<p><strong>Protocol</strong></p>
<ul>
<li>Caucasian hair locks type 1C, with bleach damage for increased porosity</li>
<li>Damaged Hair: Bleached once</li>
<li>Extremely damaged hair: Bleached twice</li>
</ul>
</div>




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	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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	<h2>Test 2</h2>
<h3><strong>Sem images (300x zoom)</strong></h3>
<p>Hair cuticles treated with Florlik Hibiscus showed similar alignment to those treated with Benchmark product.</p>
</div>



<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/florlik-hibiscus-en-4-sem-images.svg" alt="" /></div>
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	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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	<h2>Test 3</h2>
<h3><strong>Gloss (glossmeter)</strong></h3>
<p>Florlik Hibiscus increases hair shine by <strong>23%</strong> when compared to placebo treatment.</p>
</div>



<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/florlik-hibiscus-en-5-gloss.svg" alt="" /></div>
<div class="wpb_text_column wpb_content_element " >
	<p>Test carried out with natural strands of caucasian hair.</p>
<p><strong>Treatment</strong></p>
<ol>
<li>Placebo Shampoo + placebo Conditioner + placebo Spray</li>
<li>Florlik Hibiscus 1% Shampoo + Florlik Hibiscus 1% Conditioner + Florlik Hibiscus 2% Spray</li>
<li>Benchmark Shampoo + Benchmark Conditioner + Benchmark Spray</li>
</ol>
</div>




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		<div id="fws_69e49bdf03d1a"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color"  style="padding-top: 25px; padding-bottom: 50px; --row-bg-color: #ffffff;"><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #ffffff; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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	<h3>Usage levels</h3>

<table id="tablepress-55" class="tablepress tablepress-id-55">
<tbody class="row-striping row-hover">
<tr class="row-1">
	<td class="column-1"><strong>Product</storng></td><td class="column-2"><strong>(%)</strong></td>
</tr>
<tr class="row-2">
	<td class="column-1">Shampoo</td><td class="column-2">1 to 2</td>
</tr>
<tr class="row-3">
	<td class="column-1">Conditioner</td><td class="column-2">1 to 3</td>
</tr>
<tr class="row-4">
	<td class="column-1">Leave-on</td><td class="column-2">1 to 3</td>
</tr>
<tr class="row-5">
	<td class="column-1">Spray</td><td class="column-2">1 to 2</td>
</tr>
</tbody>
</table>
<!-- #tablepress-55 from cache -->
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	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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				<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/florlik-hibiscus-bg-1.png" alt="" /></div>
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<p>O post <a href="https://assessa.com.br/en/florlik-hibiscus/">FLORLIK HIBISCUS</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>ZINBLOQ</title>
		<link>https://assessa.com.br/en/zinbloq/</link>
		
		<dc:creator><![CDATA[coningham]]></dc:creator>
		<pubDate>Tue, 05 Nov 2024 03:59:10 +0000</pubDate>
				<category><![CDATA[Combability]]></category>
		<category><![CDATA[Exposome hair protection]]></category>
		<category><![CDATA[Protection (chemical agents)]]></category>
		<category><![CDATA[Reinforcement of hair strands]]></category>
		<guid isPermaLink="false">https://assessa.com.br/?p=12203</guid>

					<description><![CDATA[<p>Exposome hair protection</p>
<p>O post <a href="https://assessa.com.br/en/zinbloq/">ZINBLOQ</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="360" height="360" src="https://assessa.com.br/wp-content/uploads/zinbloq-feat-img-360x360.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" /></p>
		<div id="fws_69e49bdf0856f"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color bulletin-header"  style="padding-top: 0px; padding-bottom: 0px; --row-bg-color: #f8f7e6;"><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #f8f7e6; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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				<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation plugin-img" data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/zinbloq-header-en.jpg" alt="" /></div>
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		</div>
	</div> 
</div></div>
		<div id="fws_69e49bdf08f00"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section"  style="padding-top: 25px; padding-bottom: 50px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<div class="wpb_text_column wpb_content_element  green-title" >
	<h1>What is ZinBloq?</h1>
<p>ZinBloq protects hair from environmental damage by preserving the cuticle and reducing oxidative stress for stronger, healthier hair.</p>
<ul>
<li>Keeps hair shiny</li>
<li>Improves combability</li>
<li>Protects the hair strands from erosion</li>
<li>Reduces visible signs of aging.</li>
</ul>
</div>



<div style="height: 25px;" class="divider"></div><a class="nectar-button small regular accent-color has-icon  regular-button"  role="button" style=""  href="https://assessa.com.br/wp-content/uploads/AssessaBoletimZinBloqEn202511.pdf" data-color-override="false" data-hover-color-override="false" data-hover-text-color-override="#fff"><span>Download the bulletin</span><i  class="fa fa-file-pdf-o"></i></a>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<div class="wpb_text_column wpb_content_element  post-categories" >
	<h5>Benefits</h5>
<p>&#8220;Well-aging hair&#8221;</p>
<ul>
<li>Protects hair cuticle</li>
<li>Maintains lipid surface integrity</li>
<li>Preserves the cortex</li>
<li>Increases hair gloss</li>
<li>Detangles hair</li>
</ul>
</div>




<div class="wpb_text_column wpb_content_element " >
	<h5>INCI NAME</h5>
<p>Zingiber officinale (Ginger) Root Extract, Kappaphycus Alvarezii Extract, Algin, Sodium Benzoate and Potassium Sorbate.</p>
</div>




<div class="wpb_text_column wpb_content_element  post-certification" >
	
</div>




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		<div id="fws_69e49bdf09da7"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color"  style="padding-top: 25px; padding-bottom: 50px; --row-bg-color: #f7f7f7;"><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #f7f7f7; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<div class="wpb_text_column wpb_content_element " >
	<h2>What is exposome?<strong><br />
</strong></h2>
<p>The term exposome describes the totality of exposures to which an individual is subjected from conception to death. It includes both external and internal factors, as well as the human body’s response to these factors.</p>
<h3>Exposome &amp; hair</h3>
</div>



<div id="fws_69e49bdf0a299" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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		<div class="wpb_wrapper">
			<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/zinbloq-en-1.svg" alt="" /></div>
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	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
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<div class="wpb_text_column wpb_content_element " >
	<h4>Cuticle damaged</h4>
<ul>
<li>Loss of cortex protection</li>
<li>Loss of combability and entanglement</li>
<li>Loss of gloss</li>
</ul>
</div>




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	</div>
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</div></div>
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	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
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<div class="wpb_text_column wpb_content_element " >
	<h3>Hair and natural defenses</h3>
<p>Unlike skin, hair has no natural defenses against free radicals, making it vulnerable to oxidative damage like UV radiation, urban pollution, cigarette smoke, temperature and moisture. Aging hair is also vulnerable to oxidative stress and structural changes like unprotected cuticles, compromised lipid surfaces, defenseless cortex, lack of shine and difficulty combing.</p>
</div>




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	</div> 
</div></div>
		<div id="fws_69e49bdf0b4f4"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color"  style="padding-top: 25px; padding-bottom: 50px; --row-bg-color: #f1f1f1;"><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #f1f1f1; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<h2>Mechanism of action<br />
<strong>Selected raw materials</strong></h2>
</div>



<div id="fws_69e49bdf0ba08" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/zinbloq-pt-2.png" alt="" /></div>
		</div> 
	</div>
	</div> 

	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element " >
	<h3>Antioxidant and free radical scavenger<br />
<strong>Zingiber officinale</strong></h3>
<p>Zingiber officinale (ginger) is an antioxidant that scavenges free radicals. Numerous bioactive compounds have been identified in ginger, including phenolic and terpene. The phenolics are mainly gingerols and shogaols, which neutralize free radicals that damage hair follicles and strands. Polysaccharides, lipids, organic acids, are also present. By reducing oxidative stress, ginger prevents hair damage and breakage and contributes to stronger hair.</p>
</div>




		</div> 
	</div>
	</div> 
</div></div><div id="fws_69e49bdf0c541" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/zinbloq-pt-3.png" alt="" /></div>
		</div> 
	</div>
	</div> 

	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element " >
	<h3>Coating agent and free radical scavenger<br />
<strong>Kappaphycus alvarezii</strong></h3>
<p>Kappaphycus alvarezii, as a coating agent, can be defined as a natural shield for hair against the exposome. It forms a protective barrier on the hair shaft, shielding it from environmental stressors like pollution, UV radiation, and harsh chemicals. This barrier helps prevent damage and breakage, preserving the health and integrity of the hair. This protective film can also help strengthen hair, reducing breakage and split ends.</p>
</div>




		</div> 
	</div>
	</div> 
</div></div><div id="fws_69e49bdf0d0c0" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/zinbloq-pt-4.png" alt="" /></div>
		</div> 
	</div>
	</div> 

	<div  class="vc_col-sm-8 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element " >
	<h3>Chelation and coating agent<br />
<strong>Sodium alginate</strong></h3>
<p>Sodium alginate acts as a chelation agent against hair exposomes by binding to heavy metals and other pollutants present in the environment, trapping them, and preventing them from interacting with the hair. By binding to pollutants, sodium alginate helps detoxify the hair, removing harmful substances that cause damage and dullness. The chelating action protects the hair from environmental stressors.</p>
</div>




		</div> 
	</div>
	</div> 
</div></div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<h2>Hair cuticle <strong>shield</strong></h2>
</div>



<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/zinbloq-en-2.svg" alt="" /></div>
<div class="wpb_text_column wpb_content_element " >
	<h2><strong>Upcycling</strong><br />
creating new ingredients of biomass waste</h2>
<p>Assessa has developed a green process to extract valuable molecules from the industrial ginger waste of a juice factory.</p>
</div>




			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69e49bdf0faba"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color"  style="padding-top: 25px; padding-bottom: 50px; --row-bg-color: #f7f7f7;"><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #f7f7f7; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<h4><strong>Protocol 1</strong></h4>
<h2>Exposome exposure</h2>
<p>The Ci3000+, Fade-Ometer, and Q-Sun cham-bers simulated the hair exposome. By replicating sunlight, temperature, humidity, and moisture, these chambers accelerated the effects of environmental factors on hair, providing valuable insights into its resistance to damage. In these chambers, strands of natural Caucasian hair were subjected to wash cycles, treatments with products as described, and UV exposure cycles totaling 100 hours.</p>
<h3></h3>
<h3>Gloss</h3>
<p>Tests performed with glossmeter (BYK Gardner®) equipment</p>
</div>



<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/zinbloq-en-3-gloss.svg" alt="" /></div>
<div class="wpb_text_column wpb_content_element " >
	<p>Shampoo + conditioner placebo + leave on placebo<br />
Shampoo ZinBloq 1% + conditioner ZinBloq 1% + leave on ZinBloq 2%</p>
<p>&nbsp;</p>
<h3>Combability of wet hair</h3>
<p>Tests carried out with instron 23-2S device (Bluehill 4.21 software)</p>
</div>



<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/zinbloq-en-4-wet-hair.svg" alt="" /></div>
<div class="wpb_text_column wpb_content_element " >
	<p>Shampoo + conditioner placebo + leave on placebo<br />
Shampoo ZinBloq 1% + conditioner ZinBloq 1% + leave on ZinBloq 2%</p>
<p>&nbsp;</p>
<h3>Combability of dry hair</h3>
<p>Tests carried out with instron 23-2S device (Bluehill 4.21 software)</p>
</div>



<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/zinbloq-en-5-dry-hair.svg" alt="" /></div>
<div class="wpb_text_column wpb_content_element " >
	<p>Shampoo + conditioner placebo + leave on placebo<br />
Shampoo ZinBloq 1% + conditioner ZinBloq 1% + leave on ZinBloq 2%</p>
</div>




			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<h4><strong>Protocol 2</strong></h4>
<h2>Exposome exposure</h2>
<p>In chambers used to simulate the effects of sunlight and weathering, strands of natural Caucasian hair were subjected to wash cycles, treatments with products as described, and UV exposure cycles totaling 100 hours.</p>
<p>&nbsp;</p>
<h3>Diameter (capillary integrity)</h3>
<p>Tests performed with micrometer</p>
</div>



<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/zinbloq-en-6-diameter.svg" alt="" /></div>
<div class="wpb_text_column wpb_content_element " >
	<p>Treatment with spray leave on placebo and spray leave on ZinBloq 2%</p>
<p>&nbsp;</p>
<h3>Epicuticle protection</h3>
<p>Tests performed by scanning electron microscopy</p>
</div>



<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/zinbloq-en-7-epicuticle.svg" alt="" /></div>
<div class="wpb_text_column wpb_content_element " >
	<p>Treatment with spray leave on placebo and spray leave on ZinBloq 2%</p>
<p>&nbsp;</p>
<h3>F-layer protection</h3>
<p>Tests performed with goniometer</p>
</div>



<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/zinbloq-en-8-f-layer.svg" alt="" /></div>
<div class="wpb_text_column wpb_content_element " >
	<p>Treatment with spray leave on placebo and spray leave on ZinBloq 2%</p>
</div>




			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69e49bdf14495"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color"  style="padding-top: 25px; padding-bottom: 50px; --row-bg-color: #f1f1f1;"><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color"  style="background-color: #f1f1f1; "></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<h4><strong>Protocol 3</strong></h4>
<h2>Exposome exposure<br />
(damaged hair)</h2>
<p>In chambers used to simu-late the effects of sunlight and weathering, strands of damaged Caucasian hair were subjected to wash cycles, and treated with products as described, with UV exposure cycles totaling 100 hours.</p>
</div>



<div id="fws_69e49bdf14a8c" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row"  style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12  left">
	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element " >
	<h3>DSC porosity</h3>
<p>Tests performed by differential calorimetry scanning (DSC)</p>
</div>



<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/zinbloq-en-9-dsc.svg" alt="" /></div>
<div class="wpb_text_column wpb_content_element " >
	<p>Treatment with spray leave on placebo and spray leave on ZinBloq 2%.</p>
</div>




		</div> 
	</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone "   data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
		<div class="wpb_wrapper">
			
<div class="wpb_text_column wpb_content_element " >
	<h3>F-layer protection</h3>
<p>Tests performed with goniometer</p>
</div>



<div class="img-with-aniamtion-wrap center"><img decoding="async" class="img-with-animation " data-delay="0" data-animation="none" src="https://assessa.com.br/wp-content/uploads/zinbloq-en-10-f-layer.svg" alt="" /></div>
<div class="wpb_text_column wpb_content_element " >
	<p>The hair’s contact angle determines its hydrophobicity, with a larger angle indicating a more intact cuticle.</p>
<p>Treatment with spray leave on placebo and spray leave on ZinBloq 2%.</p>
</div>




		</div> 
	</div>
	</div> 
</div></div>
			</div> 
		</div>
	</div> 

	<div  class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
<div class="wpb_text_column wpb_content_element " >
	<h2>Usage levels</h2>

<table id="tablepress-56" class="tablepress tablepress-id-56">
<tbody class="row-striping row-hover">
<tr class="row-1">
	<td class="column-1"><strong>Product</strong></td><td class="column-2"><strong>(%)</strong></td>
</tr>
<tr class="row-2">
	<td class="column-1">Shampoo</td><td class="column-2">1 to 3</td>
</tr>
<tr class="row-3">
	<td class="column-1">Conditioner</td><td class="column-2">1 to 3</td>
</tr>
<tr class="row-4">
	<td class="column-1">Leave-on</td><td class="column-2">1 to 3</td>
</tr>
<tr class="row-5">
	<td class="column-1">Spray</td><td class="column-2">1 to 3</td>
</tr>
</tbody>
</table>
<!-- #tablepress-56 from cache -->
</div>




			</div> 
		</div>
	</div> 
</div></div>
		<div id="fws_69e49bdf17db9"  data-column-margin="default" data-midnight="light"  class="wpb_row vc_row-fluid vc_row full-width-section vc_row-o-full-height vc_row-o-columns-middle vc_row-o-equal-height vc_row-flex"  style="padding-top: 25px; padding-bottom: 25px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer using-image" ><div class="row-bg viewport-desktop using-image"  style="background-image: url(https://assessa.com.br/wp-content/uploads/zinbloq-bg.jpg); background-position: left center; background-repeat: no-repeat; "></div></div></div><div class="row_col_wrap_12 col span_12 light left">
	<div  class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone "  data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" >
		<div class="vc_column-inner" >
			<div class="wpb_wrapper">
				
			</div> 
		</div>
	</div> 
</div></div>
<p>O post <a href="https://assessa.com.br/en/zinbloq/">ZINBLOQ</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>ZINBLOQ</title>
		<link>https://assessa.com.br/en/zinbloq-es/</link>
		
		<dc:creator><![CDATA[renata]]></dc:creator>
		<pubDate>Wed, 30 Oct 2024 17:28:55 +0000</pubDate>
				<category><![CDATA[Spanish Videos]]></category>
		<guid isPermaLink="false">https://assessa.com.br/zinbloq-es/</guid>

					<description><![CDATA[<p>ZinBloq protege el cabello del daño ambiental, preservando la cutícula y reduciendo el estrés oxidativo para un cabello más fuerte y saludable. Reduce los signos visibles del envejecimiento Conserva la...</p>
<p>O post <a href="https://assessa.com.br/en/zinbloq-es/">ZINBLOQ</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="360" height="360" src="https://assessa.com.br/wp-content/uploads/banner-2-360x360.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" /></p><p>ZinBloq protege el cabello del daño ambiental, preservando la cutícula y reduciendo el estrés oxidativo para un cabello más fuerte y saludable.</p>
<ul>
<li>Reduce los signos visibles del envejecimiento</li>
<li>Conserva la capa F de la cutícula</li>
<li>Preserva la corteza del cabello</li>
<li>Aumenta el brillo del cabello</li>
<li>Desenreda el cabello</li>
</ul>
<p>ZINBLOQ: EXPOSOME HAIR PROTECTION</p>
<p><a href="https://youtu.be/j6PHEOMsAvc"><img decoding="async" class="alignnone size-full wp-image-12126" src="https://assessa.com.br/wp-content/uploads/thumbs.png" alt="" width="360" height="360" /></a></p>
<p>O post <a href="https://assessa.com.br/en/zinbloq-es/">ZINBLOQ</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>ZINBLOQ</title>
		<link>https://assessa.com.br/en/zinbloq-it/</link>
		
		<dc:creator><![CDATA[renata]]></dc:creator>
		<pubDate>Wed, 30 Oct 2024 17:26:42 +0000</pubDate>
				<category><![CDATA[Italian Videos]]></category>
		<guid isPermaLink="false">https://assessa.com.br/zinbloq-it/</guid>

					<description><![CDATA[<p>ZinBloq protegge i capelli dai danni ambientali, preservando la cuticola e riducendo lo stress ossidativo per capelli più forti e più sani Riduce i segni visibili dell&#8217;invecchiamento Preserva lo strato...</p>
<p>O post <a href="https://assessa.com.br/en/zinbloq-it/">ZINBLOQ</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="360" height="360" src="https://assessa.com.br/wp-content/uploads/banner-2-360x360.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" /></p><p>ZinBloq protegge i capelli dai danni ambientali, preservando la cuticola e riducendo lo stress ossidativo per capelli più forti e più sani</p>
<ul>
<li>Riduce i segni visibili dell&#8217;invecchiamento</li>
<li>Preserva lo strato F della cuticola</li>
<li>Preserva la corteccia del capello</li>
<li>Aumenta la lucentezza dei capelli</li>
<li>Districa i capelli</li>
</ul>
<p>ZINBLOQ: EXPOSOME HAIR PROTECTION</p>
<p><a href="https://youtu.be/FNGJxCRnUkE"><img decoding="async" class="alignnone size-full wp-image-12126" src="https://assessa.com.br/wp-content/uploads/thumbs.png" alt="" width="360" height="360" /></a></p>
<p>O post <a href="https://assessa.com.br/en/zinbloq-it/">ZINBLOQ</a> apareceu primeiro em <a href="https://assessa.com.br/en/">Assessa</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
