{"id":10959,"date":"2023-03-12T06:27:32","date_gmt":"2023-03-12T09:27:32","guid":{"rendered":"https:\/\/assessa.com.br\/?p=10959"},"modified":"2023-03-12T06:35:40","modified_gmt":"2023-03-12T09:35:40","slug":"hair-shine","status":"publish","type":"post","link":"https:\/\/assessa.com.br\/en\/hair-shine\/","title":{"rendered":"Hair Shine"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”0″ bottom_padding=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”bulletin-header” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
\"\"<\/div>[\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fffaf2″ scene_position=”center” top_padding=”25″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”green-title”]\n

Hair Shine<\/h1>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”green-title”]Shine is one of the most required claims in a haircare product. Assessa has a diversified portfolio of natural and botanical ingredients that can result in shinier hair, among other benefits to your final product. Besides, they all have different marketing approaches to best fit your project. All of the products are Cosmos certified.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”small” button_style=”regular” button_color_2=”Accent-Color” icon_family=”fontawesome” text=”Download the bulletin” icon_fontawesome=”fa fa-file-pdf-o” url=”https:\/\/assessa.com.br\/wp-content\/uploads\/HairShineBulletinEn.pdf”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”25″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Golden flax upcycling
\n<\/strong><\/h2>\n

Assessa has developed green processes to extract valuable molecules from industrial waste generated in the processing of golden flax to create premium actives: CURVELINI<\/a> and LISSELINI<\/a>.[\/vc_column_text]

\"\"<\/div>[\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Curvelini<\/h2>\n

CURVELINI<\/a> is based on extracting precious active ingredients from the seeds of golden flax. It improves curls\u2019 definition, holds the curls for 24 hours, and increases HAIR SHINE by 36% on a shampoo\/conditioner\/leave-on formula at 3% after one application. CURVELINI is a natural product, 100% biodegradable.<\/p>\n

Gloss variation<\/h3>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text]Virgin straight caucasian hair tresses were measured for initial gloss using a Micro TRI-Gloss glossmeter (BYK-Gardner). Hair tresses were treated with shampoo, conditioner, and leave-on conditioning formulas. CURVELINI was applied at 3% in all formulas. After the treatment, the tresses were dried and measured. The changes in gloss were calculated as the difference between the initial and final measures for each sample.<\/p>\n

INCI NAME<\/h4>\n

Linum Usitatissimum Seed Extract, Glyceryl Oleate Citrate, Caprylic\/Capric Triglyceride, Sodium Benzoate and Potassium Sorbate.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Lisselini<\/h2>\n

The Semi-Interpenetrating Polymeric Network (SIPN), a unique technology developed by ASSESSA, enables the biopolymers of LISSELINI<\/a> to form a structured system. This system forms a protective network that involves each hair fiber contributing to its alignment with the other fibers. Tests showed that it increases hair gloss by 16%. Other benefits include reducing hair frizz by 40%, increasing combability by 41%, and protecting hair against thermal degradation by 44%.<\/p>\n

Gloss variation<\/h3>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text]Hair tresses were treated with a shampoo, conditioner and leave-on using in all formulas 1% of LISSELINI. The results showed that LISSELINI promotes a 16% increase in hair gloss after a single application when compared to the placebo.<\/p>\n

INCI NAME<\/h4>\n

Linum Usitatissimum (Linseed) Seed Extract, Algin, Glyceryl Oleate Citrate, Caprylic\/Capric Triglyceride, Sodium Benzoate and Potassium Sorbate.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”25″ bottom_padding=”75″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Tropical seaweeds
\n<\/strong><\/h2>\n

Our algae are fully traceable, and the collection activity contributes to improving the quality of life of the community involved. The seaweed used in our products comes from fishing communities in northeastern Brazil, free from industrial pollution. Women are 80% of the individuals in the activity and the profits represent an essential complement to the family\u2019s income.<\/p>\n

Watch the video to know more about ASSESSA’s work with seaweeds.<\/em>[\/vc_column_text]

<\/div>[vc_video link=”https:\/\/www.youtube.com\/watch?v=6Z-dW-ftpxo”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Ormagel XPU<\/h2>\n

ORMAGEL XPU<\/a> is a high-performance active ingredient for the treatment of hair using a proprietary technology (MPCS) that modifies the plant cell structure and allows for the extraction of highly active fractions. The careful combination of molecules extracted from different algae results in an ingredient with enhanced cosmetic activity. ORMAGEL XPU is substantive to hair due to the affinity between sulfated polysaccharides present in the algae with keratin amino radicals, forming a protective, moisturizing mesh over the hair fibers. Tests showed an increase in hair shine by 22% using only 0.8% in shampoo + conditioner formulas. <\/span><\/p>\n

Other benefits include:<\/b><\/span><\/h3>\n