{"id":12806,"date":"2026-04-14T00:19:24","date_gmt":"2026-04-14T03:19:24","guid":{"rendered":"https:\/\/assessa.com.br\/?p=12806"},"modified":"2026-04-14T00:20:15","modified_gmt":"2026-04-14T03:20:15","slug":"manjar","status":"publish","type":"post","link":"https:\/\/assessa.com.br\/en\/manjar\/","title":{"rendered":"Manjar"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”0″ bottom_padding=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” class=”bulletin-header” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
\"\"<\/div>[\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fffaf2″ scene_position=”center” top_padding=”25″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” el_class=”green-title” text_direction=”default”]\n

A Climate Responsive Active<\/h1>\n

The market is saturated with moisturizers that stop working at the first sign of intense heat or cold. MANJAR is the evolution: a Climate-Response Active that trains your skin to thrive. By shifting from passive surface hydration to permanent biological resilience, it ensures your skin remains constant in an inconstant world.[\/vc_column_text]

<\/div>[nectar_btn size=”small” button_style=”regular” button_color_2=”Accent-Color” icon_family=”fontawesome” text=”Download the bulletin” icon_fontawesome=”fa fa-file-pdf-o” url=”https:\/\/assessa.com.br\/wp-content\/uploads\/AssessaBoletimManjarNovoEnDG20260323.pdf”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n
INCI NAME<\/h5>\n

Aqua\/Water, Prunus domestica Fruit Extract, Cocos nucifera Fruit Extract, Sodium Benzoate, Potassium Sorbate.[\/vc_column_text][vc_column_text el_class=”post-certification”][\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”25″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

The Problem
\nThe \u201cThermal Shock\u201d Era<\/strong><\/h2>\n

The world is witnessing record-breaking temperatures and drastic shifts in humidity. The UN describes this era as \u201cClimate Collapse,\u201d in which the skin is no longer just \u201cdry\u201d but is constantly subjected to environmental fatigue. This stress creates a \u201cThermal Shock\u201d<\/strong> that destabilizes the skin through three primary failures: Environmental Fatigue, Barrier Vulnerability and Structural Collapse.<\/strong>[\/vc_column_text]

\"\"<\/div>[\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

The Solution
\nMANJAR<\/strong><\/h2>\n

MANJAR is a bio-adaptive active ingredient designed to rebuild the skin\u2019s structural architecture.<\/p>\n

It is a fusion of Green Coconut Jelly (Endocarp)<\/strong>, rich in polysaccharides and essential amino acids, and Hydrolyzed Plum Pulp<\/strong>, densely packed with uronic acids, polyphenols, and fruit acids.[\/vc_column_text]

\"\"<\/div>[\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Mechanism of Action
\nBiological Architecture<\/strong><\/h2>\n

The performance of MANJAR is powered by a biotechnological synergy between the nutrient-rich phyto-complexes of coconut jelly and plum.<\/p>\n

MANJAR acts as a Biological Architect, targeting the two essential pillars of the skin barrier:<\/p>\n

Endogenous Rehydration (Filaggrin\/NMF)<\/strong>
\nIt \u201crecharges\u201d the skin\u2019s internal water reservoirs by boosting the precursor of Natural Moisturizing Factors.<\/p>\n

Dynamic Irrigation (Aquaporin-3)<\/strong>
\nIt optimizes water transport channels, ensuring a steady flow of hydration even during heat peaks.<\/p>\n

While traditional sugar-based humectants serve only as maintenance moisturizers under normal conditions, Manjar is engineered for extreme environments, acting as an \u201cActive Shield\u201d with the intelligent capacity to trigger hydration precisely when environmental stress attempts to deplete it.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”25″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Proven Performance & Market Advantage In Vitro Tests<\/h2>\n

Hydration and skin barrier markers in Human Epidermal Keratinocytes<\/strong>
\nMolecular Gene Expression (RT-qPCR)<\/p>\n

MANJAR was tested in human keratinocytes over 48 hours, confirming a significant increase in the expression of Aquaporin-3 and Filaggrin.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n

Aquaporin-3 Expression<\/h3>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text css=”” text_direction=”default”]MANJAR increases Aquaporin-3 expression by 26.8%<\/strong>, enhancing the skin\u2019s internal water transport system and promoting deep cellular hydration.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n

Filaggrin Expression<\/h3>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text css=”” text_direction=”default”]MANJAR increases Filaggrin expression by 52.2%<\/strong>, which strengthens epidermal cohesion and the production of Natural Moisturizing Factors (NMF).[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Preclinical Evaluation Under Extreme Environmental Stress<\/h2>\n

Performance Validated Under Extreme Stress (40\u00b0C)<\/b><\/p>\n

To evaluate the efficacy of SERUM SKIN MANJAR (3%) against environmental fatigue and chronic dehydration, human skin explants were exposed to extreme temperature fluctuations (42 \u00baC to 0 \u00baC) at low humidity (30 +\/- 5 \u00baC) to simulate extreme stress. The samples were separated into three groups: a control group, a group treated with a serum containing 3% MANJAR, and a group treated with a serum without active ingredient (Placebo).<\/p>\n

Quantification<\/h2>\n

Post-stress analysis utilized immunofluorescence labeling to quantify the expression of Filaggrin and Aquaporin-3.<\/p>\n

Filaggrin Quantification<\/h3>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text css=”” text_direction=”default”]Treatment with Serum MANJAR 3% resulted in a 144.8%<\/strong> increase in Filaggrin<\/strong> compared with the Control group exposed to the environmental stress, and a 61.3 %<\/strong> increase compared to the Placebo.<\/p>\n

Aquaporin-3 Quantification<\/h3>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text css=”” text_direction=”default”]The environmental stress triggered a significant 65.8%<\/strong> increase in Aquaporin-3<\/strong> expression, identifying a natural adaptive response. Treatment with Serum MANJAR 3% maintained these elevated levels, supporting the skin\u2019s mechanism to optimize water transport under stress.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#428F35″ scene_position=”center” top_padding=”25″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

MANJAR is a sustainable active that aligns with CLEAN BEAUTY and ESG global standards.<\/p><\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”25″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Technology & Circularity
\nThe Upcycling Revolution<\/strong><\/h2>\n

MANJAR primary raw material \u2014 the nutrient-dense green coconut gelatinous pulp \u2014 is recovered through an advanced upcycling process from the coconut water industry. What was once discarded as industrial waste is transformed into a high-performance, bioactive material, significantly reducing environmental impact.<\/p>\n

We transform potential waste into an intelligent, sustainable, scientifically advanced bio- adaptive shield for the skin exposome.<\/p>\n

Unlike many indutry-standard humectants obtained through a chemical processing and synthetic solvents, MANJAR is produced using ASSESSA\u2019s exclusive bio-extraction process, which ensures optimal extraction conditions that preserve the full integrity of phytonutrients as found in nature and guarantees a 99,55% Natural Origin Index.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

MANJAR Claims<\/h2>\n
    \n
  1. Climate-Adaptive Shield<\/strong>
    \nHigh-performance defense that evolves with your environment<\/li>\n
  2. Thermal Shock Defense<\/strong>
    \nHelps skin adaptation to extreme temperature and humidity changes<\/li>\n
  3. 144% NMF Power Boost<\/strong>
    \nProven to nearly triple the skin\u2019s natural hydration capacity<\/li>\n
  4. Environmental Resilience<\/strong>
    \nBoosts skin resilience against environmental stress<\/li>\n
  5. Strengthens Skin Integrity<\/strong>
    \nImproves hydration, even under environmental stress.<\/li>\n
  6. Endogenous Water Retention<\/strong>
    \nIncreases skin\u2019s internal water retention and cellular hydration.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”12875″ bg_image_type=”default” bg_position=”left center” background_image_loading=”default” bg_repeat=”no-repeat” full_height=”yes” scene_position=”center” top_padding=”25″ bottom_padding=”25″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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