{"id":1734,"date":"2021-07-06T09:00:58","date_gmt":"2021-07-06T12:00:58","guid":{"rendered":"http:\/\/assessa.com.br\/en\/fiber-dtox\/"},"modified":"2025-03-16T22:56:47","modified_gmt":"2025-03-17T01:56:47","slug":"fiber-dtox","status":"publish","type":"post","link":"https:\/\/assessa.com.br\/en\/fiber-dtox\/","title":{"rendered":"FIBER DTOX"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”0″ bottom_padding=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”bulletin-header” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
\"\"<\/div>[\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fffaf2″ scene_position=”center” top_padding=”25″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”green-title”]\n

FIBER DTOX<\/h1>\n

FIBER DTOX is an active ingredient designed to prevent the accumulation and to remove heavy metals and other toxins adsorbed on the surface of the hair. It is highly recommended before treatments that involve the use of hydrogen peroxide such as bleaching, light ening or perms.[\/vc_column_text]

<\/div>[nectar_btn size=”small” button_style=”regular” button_color_2=”Accent-Color” icon_family=”fontawesome” text=”Download the bulletin” icon_fontawesome=”fa fa-file-pdf-o” url=”https:\/\/assessa.com.br\/wp-content\/uploads\/MBFiberDtoxEN20230525.pdf”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”post-categories”]\n
Benefits<\/h5>\nDetoxification<\/a>, Nourishment<\/a>, Reinforcement of hair strands<\/a>, Removal of heavy metals<\/a>, Repair<\/a>[\/vc_column_text][vc_column_text]\n
INCI NAME<\/h5>\n

Algin, Cucumis Sativus Fruit Extract, Citrus Limon Fruit Extract, Malus Domestica Fruit Extract, Disodium EDTA, Aqua, Sodium Benzoate and Potassium Sorbate[\/vc_column_text][vc_column_text el_class=”post-certification”][\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efece3″ scene_position=”center” top_padding=”25″ bottom_padding=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Hair
\nMirror of the environment<\/strong><\/h2>\n

The emission of particulate materials, organic molecules, heavy metals and other pollutants in the atmosphere cause serious health problems to living organisms. Water pollution also affects the biosphere and may represent a health risks. Even the treated water we use for bathing can still contain contaminants such as dissolved metals. Hair is considered one of the most efficient substrates for monitoring pollution by adsorbing, very efficiently, different chemicals, including heavy metals. When hair fibers are damaged, they become even more porous and reactive, increasing their ability to adsorb toxins and heavy metals. Recent research has shown that heavy metals such as copper, when in contact with oxidants such as hydrogen peroxide, catalyze the formation of aggressive free radicals (Fenton reaction) that damage the cuticle exposing the fiber to further damage. Thus, to ensure healthy hair, it is very important to adopt treatments that prevent or eliminate the accumulation of heavy metals and toxins caused by water and air pollution.[\/vc_column_text]

\"\"<\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Heavy metals & free radicals<\/h3>\n

The highly reactive biomolecules present in FIBER DTOX capture and remove toxic heavy metals from hair fibers. FIBER DTOX film-forming properties also prevent pollutants from attaching to hair. FIBER DTOX is especially recommended for products to prevent accumulation of toxins on the hair and in treatments to remove accumulated metals in the hair fiber. It\u2019s also highly recommended before applying oxidants in hair treatments such as permanent and semipermanent dyes, bleaching\/lightening or perms.[\/vc_column_text][vc_column_text el_class=”red-title”]\n

Copper levels found in samples hair<\/h3>\n

(In contact with tap water containing 2 ppm of Copper)<\/em>[\/vc_column_text]

\"\"<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#59aeba” scene_position=”center” top_padding=”25″ bottom_padding=”25″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

FIBER DTOX captures and removes toxins and heavy metals adsorbed by hair.<\/p><\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efece3″ scene_position=”center” top_padding=”25″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”post-numbers”]\n

RESULTS
\nFIBER DTOX IN PRE-BLEACHING TREATMENT<\/strong><\/h2>\n

Hair strands were moistened with a spray containing 3% FIBER DTOX and then bleached with hydrogen peroxide. After bleaching, the strands were evaluated for their tensile strength and elasticity and compared with a placebo treatment. The results show a 15% increase in strength and a 9% improvement in elasticity of the hair fibers treated with FIBER DTOX in relation to the placebo formulation, in addition to presenting a very significant opening of tones.<\/strong><\/p>\n

Elasticity (mm)<\/strong><\/h3>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text]\n

Strength (N)<\/strong><\/h3>\n[\/vc_column_text]
\"\"<\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”post-numbers”]\n

PROOF OF CONCEPT
\nPREVENTION AND REDUCTION OF COOPER UPTAKE<\/strong><\/h2>\n

Bleached hair strands were subjected to twodifferent conditions, that simulate different hair care routines.<\/p>\n

\"\"Prevention of copper uptake:
\n<\/strong>Hair strands were pre-treated with an anti-pollution protective leave-on containing 3% FIBER DTOX<\/p>\n

\"\"Prevention + reduction of copper levels:<\/strong>
\nHair strands were moistened with 30 ml ofcopper solution, followed by massaging with shampoo, conditioner and Gel Detox Mask containing 3% FIBER DTOX.[\/vc_column_text][vc_column_text]\n

1. PREVENTION OF COPPER UPTAKE<\/h3>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text]\n

2. COPPER REMOVAL<\/h3>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text]\n

Usage levels<\/h2>\n[\/vc_column_text]
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Anti-pollution active for hair<\/p>\n","protected":false},"author":1,"featured_media":4579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[151,546,157,552,159],"tags":[],"class_list":{"0":"post-1734","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-detoxification-en","8":"category-nourishment","9":"category-reinforcement-of-hair-strands","10":"category-removal-of-heavy-metals","11":"category-repair"},"yoast_head":"\nFIBER DTOX - Assessa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/assessa.com.br\/en\/fiber-dtox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIBER DTOX - 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