{"id":482,"date":"2023-08-07T18:00:17","date_gmt":"2023-08-07T21:00:17","guid":{"rendered":"http:\/\/assessa.com.br\/?p=482"},"modified":"2025-03-16T22:57:00","modified_gmt":"2025-03-17T01:57:00","slug":"ormagel-xpu","status":"publish","type":"post","link":"https:\/\/assessa.com.br\/en\/ormagel-xpu\/","title":{"rendered":"ORMAGEL XPU"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”0″ bottom_padding=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”bulletin-header” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
\"\"<\/div>[\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fffaf2″ scene_position=”center” top_padding=”25″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”green-title”]\n

ORMAGEL XPU<\/h1>\n

Helps protect the scalp against irritation caused by chemicals alkali or oxidants used to dye and\/or straighten the hair.[\/vc_column_text]

<\/div>[nectar_btn size=”small” button_style=”regular” button_color_2=”Accent-Color” icon_family=”fontawesome” text=”Download the bulletin” icon_fontawesome=”fa fa-file-pdf-o” url=”https:\/\/assessa.com.br\/wp-content\/uploads\/AssessaBulletinOrmagelXPUFolderEn202305.pdf”][nectar_btn size=”small” button_style=”regular” button_color_2=”Accent-Color” icon_family=”fontawesome” text=”Formulations” icon_fontawesome=”fa fa-flask” url=”https:\/\/assessa.com.br\/en\/formulations\/”][nectar_btn size=”small” button_style=”regular” button_color_2=”Accent-Color” icon_family=”fontawesome” text=”Assessa Pets” icon_fontawesome=”fa fa-paw” url=”https:\/\/assessa.com.br\/en\/pets\/”][nectar_btn size=”small” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”fontawesome” text=”UV Protection” icon_fontawesome=”fa fa-sun-o” url=”https:\/\/assessa.com.br\/en\/sunscreen-free-route-to-protect-hair-against-uv-damage\/”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”post-categories”]\n
Benefits<\/h5>\nAlignment of hair cuticles<\/a>, Gloss<\/a>, Hydration (hair)<\/a>, Prevention of color fading<\/a>, Protection (chemical agents)<\/a>, Protection (photochem oxidation)<\/a>[\/vc_column_text][vc_column_text]\n
INCI NAME<\/h5>\n

Hypnea Musciformis Extract, Gelidiella Acerosa Extract, Sargassum Filipendula Extract, Sorbitol, Sodium Benzoate and Potassium Sorbate.[\/vc_column_text][vc_column_text el_class=”post-certification”]Cosmos Approved<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efece3″ scene_position=”center” top_padding=”25″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Ormagel XPU
\n<\/strong><\/h2>\n

Ormagel XPU is a high-performance active ingredient for the treatment of hair, developed through the extraction of red and brown algae in special conditions, using a proprietary technology (MPCS) that modifies the plant cell structure and allows for the extraction of highly active fractions.<\/p>\n

The careful combination of molecules extracted from different algae results in an ingredient with enhanced cosmetic activity.[\/vc_column_text]

\"\"<\/div>[vc_column_text]Ormagel XPU is substantive to hair due to the affinity between sulphated polysaccharides present in the algae with the keratin amino radicals, forming a protective, moisturizing mesh over the hair fibers.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Haircare<\/strong>
\nProtection against photochemical oxidation damage<\/h3>\n

A recent study has revealed a new pathway of hair damage involving Cystine photolysis mediated by UV-activated Tryptophan. According to the study, Tryptophan present in the fibers is photo-activated by\u00a0 UV and transfers the energy to the Cystine double bond, leading to its rupture and generating Cysteine. After a series of photo-oxidations\u00a0 Cysteine is oxidized to Cysteic Acid.\u00a0 The ability of ORMAGEL XPU to react with hair proteins and block the photoactivation of Tryptophan was already known by the scientists at Assessa who carried out a new study to verify if this effect would be efficient to block the photo-oxidative damage pathway to the hair.<\/p>\n

Protection against hair photochemical oxidation<\/h4>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text]The results showed that hair treated with 0.8% in shampoo and conditioner and 2% in leave-on showed a 38% reduction in Cystine degradation when compared to a placebo, demonstrating THE EFFECTIVENESS of ORMAGEL XPU in the PROTECTION OF HAIR against the DAMAGE caused by UV-INDUCED\u00a0 OXIDATION.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#8ec89a” scene_position=”center” top_padding=”25″ bottom_padding=”25″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

ORMAGEL XPU is a high-performance active ingredient for the treatment of hair.<\/p><\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efece3″ scene_position=”center” top_padding=”25″ bottom_padding=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Moisturization of the chemically damaged hair<\/h3>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text]ORMAGEL XPU increases hair moisture by 18% in chemically damaged hair.<\/p>\n

Water retention enthalpy of vaporization<\/h3>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text]ORMAGEL XPU increases water retention in the hair. This difference in evaporation profiles shows that the water retained in the hair treated with products formulated with ORMAGEL XPU is adsorbed in a more complex form than the water adsorbed in the hair treated with products formulated without ORMAGEL XPU.<\/p>\n

Measurement of gloss<\/h3>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text]The substantive mesh of polysaccharides of ORMAGEL XPU aligns the cuticles of the hair, recovering its gloss and healthy\/natural look.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Scalp Protection<\/h3>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text]ORMAGEL XPU helps protect the scalp against irritation caused by aggressive chemicals.<\/p>\n

Cuticle Alignment<\/h3>\n

ORMAGEL XPU protects and aligns the cuticles of the hair.<\/p>\n

Control<\/strong><\/h4>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text]Intact cuticle, positioned along the hair strand.<\/p>\n

Hair straightened without ORMAGEL XPU<\/strong><\/h4>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text]Damaged and open cuticles.<\/p>\n

Hair straightened with ORMAGEL XPU<\/strong><\/h4>\n[\/vc_column_text]
\"\"<\/div>[vc_column_text]Intact cuticles, protected and positioned along the hair strand.<\/p>\n

Usage level<\/h2>\n[\/vc_column_text]
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Now a Cosmos Certified product<\/p>\n","protected":false},"author":1,"featured_media":4596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[146,149,152,547,548,549],"tags":[162],"class_list":{"0":"post-482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-alignment-of-hair-cuticles","8":"category-gloss","9":"category-hydration-hair","10":"category-prevention-of-color-fading","11":"category-protection-chemical-agents","12":"category-protection-photochem-oxidation","13":"tag-cosmos-approved"},"yoast_head":"\nORMAGEL XPU - Assessa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/assessa.com.br\/en\/ormagel-xpu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ORMAGEL XPU - 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