{"id":858,"date":"2020-01-27T09:00:39","date_gmt":"2020-01-27T12:00:39","guid":{"rendered":"http:\/\/assessa.com.br\/curvelini-2\/"},"modified":"2025-03-16T22:44:28","modified_gmt":"2025-03-17T01:44:28","slug":"curvelini","status":"publish","type":"post","link":"https:\/\/assessa.com.br\/en\/curvelini\/","title":{"rendered":"CURVELINI"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f5e7d3″ scene_position=”center” top_padding=”0″ bottom_padding=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”bulletin-header” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
\"\"<\/div>[\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fffaf2″ scene_position=”center” top_padding=”25″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Curvelini: An upcycling product<\/h1>\n

Curvelini is an ingredient created by assessa based on the extraction of precious active ingredients from industrial waste generated in the processing of golden flax. CurvelinI improves curls definition, holds the curls for 24 hours and increases hair gloss after one application. It is a natural product, 100% biodegradable.[\/vc_column_text]

<\/div>[nectar_btn size=”small” button_style=”regular” button_color_2=”Accent-Color” icon_family=”fontawesome” text=”Download the bulletin” icon_fontawesome=”fa fa-file-pdf-o” url=”https:\/\/assessa.com.br\/wp-content\/uploads\/AssessaBulletinCurveliniEn202304.pdf”][nectar_btn size=”small” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”fontawesome” text=”Watch the video” icon_fontawesome=”fa fa-play-circle” url=”https:\/\/www.youtube.com\/watch?v=JKFTwLlkZEI”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”post-categories”]\n
Benefits<\/h5>\nAnti frizz<\/a>, Curl maintenance<\/a>, Gloss<\/a>, Hydration (hair)<\/a>, Repair<\/a>, Softness (hair)<\/a>, Styling<\/a>[\/vc_column_text][vc_column_text]\n
INCI NAME<\/h5>\n

Linum Usitatissimum Seed Extract, Glyceryl Oleate Citrate, Caprylic Capric Triglyceride, Sodium Benzoate and Potassium Sorbate.<\/p>\n[\/vc_column_text][vc_column_text el_class=”post-certification”]Cosmos Approved<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#658bc8″ scene_position=”center” top_padding=”25″ bottom_padding=”25″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

CURVELINI has an excellent curl holding property and doesn\u2019t leave the hair stiff or crunchy.<\/p><\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efece3″ scene_position=”center” top_padding=”25″ bottom_padding=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

New technology<\/strong>
\nHair health, shine and softness<\/h2>\n

The resilience of the fibers of the golden flax and the unique composition of its seeds inspired ASSESSA to develop a new technology (DME-Dynamic Microemulsification Extraction) to extract the soluble fibers, together with the proteins and the oils.<\/p>\n

The bioadhesive polysaccharides extracted from flaxseeds present in CURVELINI form and keep beautiful, natural-looking curls, while its proteins, rich in Glutamic Acid, Aspartic Acid and Arginine condition and treat damaged hair. The flaxseed oil fraction of CURVELINI is a source of the essential fatty acid (EFA) named alpha-linolenic acid, or ALA. Such EFAs are important to hair health, adding softness and shine to hair curls. CURVELINI has excellent curl-holding properties without leaving the hair crunchy or stiff.<\/p>\n

CURVELINI adds a beautiful gloss and a natural bouncy look to the curls\u2014even if the hair is damaged and brittle.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Flax in history<\/h3>\n

Flax (Linum usitatissimum<\/em>) production goes back to ancient history. Flax remnants were found in Stone Age dwellings in Switzerland. Ancient Egyptians made\u00a0 fine linens from flax\u00a0 fiber. Archaeological discoveries show that the Egyptians wrapped their mummies in pure linen fabrics, which proves the resilience of this fiber to the action of time. Flax seed is rich in unique soluble fibers, its oil is rich in omega- unsaturated fatty acids and proteins.[\/vc_column_text]

\"\"<\/div>[\/vc_column_inner][\/vc_row_inner]
\"\"<\/div>[\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#658bc8″ scene_position=”center” top_padding=”25″ bottom_padding=”25″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Respecting the environment is part of the company\u2019s values and taking actions that result in environmental protection is part of the corporate culture.<\/p><\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”25″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Sustainable beauty<\/h1>\n[\/vc_column_text]
\"\"<\/div>[\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
\"\"<\/div>[vc_column_text]\n

Upcycle<\/h2>\n

Also known as creative reuse, is the process of transforming by-products, waste materials, useless or unwanted products into new materials or products perceived to be of greater quality, such as artistic value or environmental value.<\/p>\n

Flax & Chia<\/h2>\n

Assessa has developed green processes to extract valuable molecules from industrial waste generated in the processing of golden flax and chia seeds to create LISSELINI, CURVELINI, and QUATTRO products.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n

Upcycling process<\/h2>\n[\/vc_column_text]
\"\"<\/div>
<\/div>[vc_column_text]\n

Bioactives from upcycling seeds<\/h2>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
\"\"<\/div>[vc_column_text]\n

Curvelini<\/h4>\n

Curls maintenance active based on upcycled linseed<\/strong><\/p>\n

    \n
  • Retention of the curls up to 24 hours (at 3%)<\/li>\n
  • Shine increased by 36% (at 3%)<\/li>\n
  • Improve softness (sensorial test at 3%)<\/li>\n
  • Designed for hair type 2<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
    \"\"<\/div>[vc_column_text]\n

    Lisselini<\/h4>\n

    Anti-frizz active based on upcycled linseed<\/strong><\/p>\n

      \n
    • Anti-frizz – 40% better than placebo (at 3%)<\/li>\n
    • Shine increased by 16% (at 1%)<\/li>\n
    • Alignment of the strands – 55% better x control (at 3%)<\/li>\n
    • Thermal protection – increases the resistance of hair keratin to thermal degradation by 44% (at 3%)<\/li>\n
    • Hair Combability – increases by 41% (at 2%)<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
      \"\"<\/div>[vc_column_text]\n

      Quattro<\/h4>\n

      Curls maintenance active based on upcycled chia<\/strong><\/p>\n

        \n
      • Retention of the curls up to 24 hours (at 3%)<\/li>\n
      • Improve softness in 34%\u00a0 (sensorial test at 3%)<\/li>\n
      • Designed for hair type 3 and 4<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#efece3″ scene_position=”center” top_padding=”25″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

        Proof<\/strong>
        \nRetention of curls image analysis<\/h2>\n

        Virgin curly hair tresses were treated with a shampoo, conditioner and leave-on conditioning formula. CURVELINI was applied at 3% in all formulas. Tresses were curled with a hot iron and kept at 85% RH and 22 \u00b0C for 24 hours. Tresses were photographed for digital analysis at times zero (initial), 4, 8 and 24 hours.<\/p>\n

        \"\"[\/vc_column_text][vc_column_text]\n

        Curls retention: tress area variation<\/h3>\n[\/vc_column_text]
        \"\"<\/div>[vc_column_text]\n

        Evaluation of sensorial parameters: panel test<\/h3>\n

        Virgin curly hair tresses were bleached and treated with a shampoo, conditioner and leave-on conditioning formula. CURVELINI was applied at 3% in all formulas. After the application of leave-on, tresses were allowed to dry in a standardized environment at 55% RH and 22 \u00b1 2\u00b0C for 24 hours. After drying, tresses were evaluated by 2 trained professionals (panelists) for hair softness; definition and formation of curls. Based on the answers provided by the panelists, it can be concluded that treatment with the products with CURVELINI performed better (more efficiently) compared to placebo for both evaluators, for the parameters: softness, definition and formation of curls.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

        Hair gloss: glossmeter<\/h3>\n

        Virgin straight caucasian hair tresses were measured for initial gloss using a Micro TRI-Gloss glossmeter (BYK-Gardner). Hair tresses were treated with\u00a0 shampoo, conditioner and leave-on conditioning formulas. CURVELINI was applied at 3% in all formulas. After the treatment, tresses were dried with a blow dryer under standard conditions until completely dried and measured for final gloss. The changes in gloss were calculated as the difference between the initial and final measures for each sample. The result shows that CURVELINI increased hair shine by 36% after a single application, compared to the placebo.[\/vc_column_text][vc_column_text]\n

        Gloss variation<\/h3>\n[\/vc_column_text]
        \"\"<\/div>[vc_column_text]\n

        Usage level<\/h3>\n[\/vc_column_text]
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        Styles and keeps the curls for 24 hours
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