Assessa participated in In-Cosmetics Latam on September 19 and 20, highlighting its innovative solutions in Hair Care. With the theme “Innovation Thinking for a Diverse World,” visitors were able to experience various applications of Assessa’s ingredients in the prototype kit named “I am very special.”
We developed the prototypes inspired by the diversity of an increasingly conscious consumer which, guided by the desire to live on a clean and healthy planet, seeks to buy products from companies responsible for the environment. The “I am very special” prototypes use the best and most innovative ingredients of Assessa, formulated to give protection, cleaning, treatment, and modeling to the hair.
This celebration of human diversity will now be presented at In-Cosmetics North America on October 17 and 18 at the Jacob K. Javits Convention Center, booth B27 in the Brazilian Pavilion.
