Is your company prepared for the challenge of conquering the new consumers?

They are very special.

This new consumer is now guided by a growing desire to have a lighter, healthier life. He investigates the companies that want to sell him their products, go deep into their production process, the ingredients they use. He learns over time to seek for benefits rather than just price. He embraces digital and with it all possibilities of augmented reality and use and customization of products and services. He accepts not to “have” so many things, accepts to share offices, working spaces, cars, bicycles, and to claim his rights through social media. This new consumer – WE, have never had so much power to influence the industry and change the course of history.

If it were possible to synthesize into a single character this new consumer, an avatar, and listen to its single wish, it would say high and loud, “I am very special.” And in this manifestation of his most sincere wishes, he wouldn’t stop there. He would say, “I am so special that I deserve the best for my body and my mind. I am so special that I want to live on a clean and healthy planet. I am so special that from now on I just want to buy products from companies with a responsible attitude towards the environment. I am so special that I want to know what goes into the making of the products that I buy and how they are made. I’m so special that I want products made especially for me. ”

On the other hand, companies have never been so exposed. In a reality where almost all information is just a click away, there are no sacred giants. Big or small, they all respond by the strategies and attitudes they take, by the choices they make, by the partners they choose. Identifying the right business partners, who share the same values and truly do what they claim in their marketing campaigns, has taken a huge effort from serious businesses. Anyone who wants to continue to be relevant to this new consumer, who desires natural products for real, who knows that he deserves a healthier life and is aware of its impact on the world, you can no longer postpone the challenge of reviewing his line of products or services. This unique moment in history will require major transformations in the companies. Because time is short and transformations may be slow, the time for taking the decision is now.

Is your company prepared for the challenge of conquering the new consumer? He is very special, and his number increases every day.